Ep. 330 Where Does Your Produce ACTUALLY Come From

Feb 6

Produce in America is grown at unprecedented scale in human history. But how is it done. Who grows it, and how does it get to our tables? Should any changes be made to the system? We sit down with Seth Oren, who has been on produce farms all across America, and he gave us the inside story.
We open with his obsession with the outdoors and hunting, but pretty soon we get into the nitty gritty of what he does with produce farmers and what vegetables and fruits are grown in the United States. We argues for the other side of the coin on big vs. small farms. We had a great conversation with Seth, and we believe you will as well!

Check out this episode of the Prairie Farm Podcast to find out more!

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Descriptio00;00;00;27 - 00;00;11;03
Seth Oren
And then Covid happened. People. Which I'm very happy about. Yeah. If you're not blue, if you're not in one of these, parking lots.
00;00;11;06 - 00;00;15;09
Kent Boucher
My check, my check.
00;00;15;11 - 00;00;16;03
Kent Boucher
Oh.
00;00;16;05 - 00;00;25;10
Nicolas Lirio
Oh, yeah. We're all good. We're gonna pop for three. One. Two. Three. You know.
00;00;25;12 - 00;00;31;19
Kent Boucher
People love,
00;00;31;22 - 00;00;41;00
Nicolas Lirio
And. Yes, whenever you're ready. Look, camera. Give it a little smile and say your name. Your title. This is the first podcast.
00;00;41;02 - 00;00;46;12
Seth Oren
My name is foreign. And this is very podcast.
00;00;46;14 - 00;00;47;28
Kent Boucher
Title. Oh.
00;00;48;01 - 00;00;49;13
Seth Oren
You have a title.
00;00;49;16 - 00;00;52;24
Kent Boucher
What do you do for your, job you want.
00;00;52;26 - 00;00;54;05
Seth Oren
I guess. What do you want.
00;00;54;08 - 00;00;56;06
Nicolas Lirio
To sew or.
00;00;56;08 - 00;00;57;19
Kent Boucher
Probably touch you?
00;00;57;21 - 00;01;03;20
Nicolas Lirio
Yeah. You want to talk about crops or even, like, with some farmers or, you know.
00;01;03;23 - 00;01;06;14
Kent Boucher
Yeah. Okay.
00;01;06;17 - 00;01;17;15
Seth Oren
I'm, recently. Recently, just so, like, it's like, what will we need more than anything? Just general egg, or.
00;01;17;21 - 00;01;23;16
Nicolas Lirio
We're going to do both. But do you have a okay.
00;01;23;18 - 00;01;27;25
Kent Boucher
Definitely. Yeah. We'll get you. What? You smell blood.
00;01;27;28 - 00;01;29;03
Seth Oren
Oh, yeah. I.
00;01;29;03 - 00;01;29;22
Nicolas Lirio
Mean, except.
00;01;29;23 - 00;01;40;02
Seth Oren
Yeah, yeah, yeah. Okay. Yeah, I would just, like, recently purchased a new farm.
00;01;40;04 - 00;01;40;14
Nicolas Lirio
Right?
00;01;40;20 - 00;01;41;28
Kent Boucher
Yeah.
00;01;42;00 - 00;01;53;27
Seth Oren
I'm an an owner. Yeah. Oh, yeah. Okay. Yeah. My name is. I recently become a Wisconsin. This is.
00;01;53;29 - 00;01;57;00
Kent Boucher
I love it. There you go.
00;01;57;02 - 00;02;02;14
Nicolas Lirio
All right, so you were saying that thing in the world, but you ever really.
00;02;02;16 - 00;02;04;15
Kent Boucher
Yes.
00;02;04;17 - 00;02;09;09
Nicolas Lirio
Okay, okay. For real, you have to be real. Yeah, yeah.
00;02;09;10 - 00;02;13;04
Kent Boucher
Also, yeah. One thing before we start recording this.
00;02;13;06 - 00;02;15;05
Nicolas Lirio
Just just happened. Yeah? Yeah.
00;02;15;06 - 00;02;33;28
Kent Boucher
Well, like you were saying about your friends and I have had, the, reality is we've sold a lot of seed to the. I would be an hour, and it would be good for a lot of seeds. Wisconsin DNR. So. Tell us a little bit. Okay.
00;02;34;00 - 00;02;43;10
Seth Oren
Yeah. No. Yeah. No mom about it. I'm having fun. I mean, that's right. Right. That's the problem is habitat. Yeah.
00;02;43;10 - 00;02;53;02
Nicolas Lirio
So I, I think, I mean, cause the problem on here is, like, you couldn't kill if you wanted to.
00;02;53;04 - 00;02;57;26
Kent Boucher
Yeah. Yeah, we officially started. Yeah, it was for how you did or. That was fun.
00;02;58;02 - 00;03;07;16
Nicolas Lirio
Oh, okay. All right, all right. So, so you, you wait constantly.
00;03;07;18 - 00;03;34;06
Seth Oren
Yeah. No. So I'm passionate about people getting into pheasant hunting. I think that's the, you know, in Wisconsin. So I think the way the concern is going as far as a program is behind what other states figured out. And that's why Wisconsin still lacks. And wild birds state like Iowa.
00;03;34;09 - 00;03;35;10
Nicolas Lirio
All right.
00;03;35;12 - 00;03;41;14
Seth Oren
No. Oh, yeah. Yeah. I mean around in the 80s. But from everything I hear.
00;03;41;16 - 00;04;08;26
Kent Boucher
Oh, hey. Oh, boy. Oh, hey, I, I saw this hilarious. Realize this. That's my wife but I don't to you. It was the some Z right. I assume was going around that year they were born and it was like back to them, you know, like early 2000 or something. They wouldn't do anything. But it's since the 90s, like.
00;04;08;28 - 00;04;11;19
Nicolas Lirio
So you see. Yeah.
00;04;11;22 - 00;04;22;24
Kent Boucher
Yeah. It makes you anything or like it was in the 80s. It I think it was like in the beginning, God. Yeah.
00;04;22;27 - 00;04;30;13
Nicolas Lirio
That's. Yeah. That's right. Okay. So what you said you feel like a little under. Yeah. What what does that mean? What are they doing?
00;04;30;17 - 00;04;47;08
Seth Oren
So. So why look at, like, being, you know, actually just moved back to Wisconsin but grew up there. And I look at, you know, I mean, even I know what, for a pile of birds, I mean, nobody hunt them, but, you know.
00;04;47;10 - 00;04;50;22
Kent Boucher
It was, you know, where the elevation.
00;04;50;22 - 00;05;21;25
Seth Oren
Yeah. And actually the the trees, but. Oh, really? Yeah. Yeah. Further down in elevation. Boise, you can really check running in Oregon. Washington. But you're on the other side of otherwise you're getting lower as you head west. Sure. Yeah. That's how that works. But so, you know, you look at all these being out from Wisconsin, I know I had a trip or when I go Minnesota, Iowa to go to school, that's kind of the norm.
00;05;21;28 - 00;05;31;15
Seth Oren
And why? Because they have birds. And I think, you know what? The state has habitat. I mean, you look at, you know, what's hap even in.
00;05;31;15 - 00;05;33;01
Kent Boucher
Iowa that doesn't have that.
00;05;33;01 - 00;05;33;20
Seth Oren
Doesn't.
00;05;33;22 - 00;05;36;01
Kent Boucher
Cause the strain of having,
00;05;36;03 - 00;05;55;14
Seth Oren
Right. Yes. Yeah. I mean, yeah, like living in a wood or just right prairie. They need, they need it. And obviously egg helps a ton, but it's like back in the 80s again. You know, I wasn't around. I mean, that's something.
00;05;55;17 - 00;05;56;27
Kent Boucher
He. Greater.
00;05;57;00 - 00;05;57;13
Seth Oren
Yeah.
00;05;57;13 - 00;06;01;21
Kent Boucher
You they would I mean stories.
00;06;01;24 - 00;06;25;22
Seth Oren
Of people, you know they get out of high school and that's drive around on fence. They're everywhere. Yeah. And I think you know that's gone. And even just like 80 here and you just here in 80, the amount of crap that you see it had that like birds and just, you know, aren't they're just not doing it. Especially in southern Wisconsin.
00;06;25;25 - 00;06;35;10
Nicolas Lirio
I mean, there's tons of habitat. So. Yeah, but then you guys just caught a better or. No, you know, why wouldn't you?
00;06;35;11 - 00;06;40;14
Seth Oren
Absolutely. I you know what I, I don't I mean, I'm sure there's education and all these.
00;06;40;14 - 00;07;06;26
Kent Boucher
Other might just be because we just finished your statement with, there are part of your P is government at one time taking it out of production. And there's a lot of acres in Wisconsin and never could have supported any kind of road to where, especially to, Too much topographical challenges.
00;07;06;26 - 00;07;07;22
Nicolas Lirio
You guys going.
00;07;07;28 - 00;07;08;21
Kent Boucher
Right? Yeah.
00;07;08;26 - 00;07;11;20
Seth Oren
The central part of the state is pretty Sandy. Yeah.
00;07;11;23 - 00;07;42;11
Kent Boucher
So that old school wasteland or whatever. Yeah. Ground that that was not arable. Yeah. The those acres, the ground. That shouldn't be arable was at one time in Iowa. And because the yield and hassle of farming those acres didn't allow it to be, you know. And so that would be my guess because we're driving along, for southern, Wisconsin.
00;07;42;12 - 00;07;53;04
Kent Boucher
Yeah. What do they call it? You guys have a term for that area? Glacial?
00;07;53;07 - 00;07;56;00
Kent Boucher
I would say glacial rain. Oh, yeah.
00;07;56;02 - 00;07;57;23
Seth Oren
Yeah, yeah. Wearing rain.
00;07;57;28 - 00;08;14;04
Kent Boucher
Yeah. All the there, there's. They call that region. So those are all bush features, right? Right. Yeah. There's all kinds of things. I mean, you just, you know, going on the Thursday, you know, little muskrat lodges and stuff like that. I mean, there's, there's a lot of ground there that.
00;08;14;06 - 00;08;22;13
Seth Oren
Oh yeah, it's wet. We know what, what place is. So it's 10,000 lakes. Yeah. Yeah 15,000.
00;08;22;15 - 00;08;23;24
Kent Boucher
Yeah I have heard that.
00;08;23;25 - 00;08;29;25
Seth Oren
And I mean it's just it is what, what you just live in is interesting.
00;08;30;00 - 00;08;37;07
Nicolas Lirio
Okay. So before everyone just of roll on. Hang on. Oh. Which is fun. And we like, so.
00;08;37;09 - 00;08;41;12
Kent Boucher
You say not funny. No.
00;08;41;15 - 00;08;45;12
Nicolas Lirio
That is actually you've been a part of the manager.
00;08;45;14 - 00;08;45;20
Seth Oren
Mean.
00;08;45;26 - 00;08;55;05
Nicolas Lirio
Yeah. So you've set foot on produce farms across the U.S.? Yeah. Like what goes all the way east?
00;08;55;07 - 00;09;00;12
Seth Oren
You know, and and honestly, everywhere in between. Literally everywhere in between. East to us.
00;09;00;13 - 00;09;06;29
Nicolas Lirio
So, this trail earlier, central Wisconsin. See, now Kerry's right.
00;09;07;02 - 00;09;12;09
Kent Boucher
Oh. Cranberry. Cranberry cherry.
00;09;12;12 - 00;09;14;13
Seth Oren
Isn't it cherry.
00;09;14;16 - 00;09;15;13
Kent Boucher
Farmers.
00;09;15;15 - 00;09;22;06
Seth Oren
Oh. Cranberries. Yeah. Central. Western. Yeah. Part of this. So Wood County, Wisconsin.
00;09;22;08 - 00;09;23;09
Kent Boucher
Okay.
00;09;23;12 - 00;09;28;07
Seth Oren
Should be like a town like Hitsville, which is the exact. It's gone.
00;09;28;11 - 00;09;29;14
Kent Boucher
Yeah. Oh, wow.
00;09;29;16 - 00;09;30;08
Seth Oren
Yeah, yeah.
00;09;30;10 - 00;09;33;23
Kent Boucher
Six years. It's.
00;09;33;26 - 00;09;34;04
Seth Oren
Yeah.
00;09;34;06 - 00;09;35;19
Nicolas Lirio
Well, yeah.
00;09;35;21 - 00;09;41;18
Kent Boucher
It's, Illinois. It's weird.
00;09;41;20 - 00;09;55;11
Nicolas Lirio
Well, so my question, you got, you get corn, soybeans market. Oh, monoculture. Thousands, millions of acres. Good for the land, right? Right. Cranberries.
00;09;55;14 - 00;09;55;22
Seth Oren
Yeah.
00;09;55;27 - 00;10;02;05
Nicolas Lirio
So acres and acres covering several counties. What's that like in the land? Yeah.
00;10;02;07 - 00;10;09;07
Seth Oren
Yeah, it's it's very interesting. I know the cranberry myth.
00;10;09;07 - 00;10;10;00
Nicolas Lirio
Cranberry.
00;10;10;03 - 00;10;15;06
Seth Oren
Here it is full. They grow underwater and they.
00;10;15;08 - 00;10;16;10
Nicolas Lirio
Think like that.
00;10;16;12 - 00;10;18;00
Seth Oren
I would bet it.
00;10;18;03 - 00;10;20;01
Kent Boucher
Is because of the Ocean Spray commercials.
00;10;20;04 - 00;10;21;01
Seth Oren
Right?
00;10;21;03 - 00;10;31;09
Kent Boucher
Are you showing different layers? Right. You see? Yeah. What, what cranberry field up there.
00;10;31;15 - 00;10;31;29
Nicolas Lirio
Yeah. We don't.
00;10;32;02 - 00;10;33;28
Kent Boucher
Yeah.
00;10;34;01 - 00;10;36;03
Nicolas Lirio
You guys are near us.
00;10;36;06 - 00;10;36;29
Kent Boucher
00;10;37;02 - 00;10;38;15
Nicolas Lirio
Okay. Yeah. That's fair.
00;10;38;18 - 00;10;59;28
Seth Oren
Though. So a lot of people think cranberries or water, they don't they, they, they dry. Right. And they're a marsh crop. And so they need a lot of water, but under water, the only time the water's for harvesting the ones that are ripen are, you know, good for, That's fun. So they're berries? I think.
00;11;00;02 - 00;11;01;24
Nicolas Lirio
So they will literally just the fields.
00;11;01;25 - 00;11;03;21
Seth Oren
Yeah, yeah. Well done.
00;11;03;23 - 00;11;08;13
Nicolas Lirio
Yeah. And so the creamery is already just kind of detached from the plant.
00;11;08;15 - 00;11;08;25
Kent Boucher
Yeah.
00;11;08;26 - 00;11;33;06
Seth Oren
They'll, they'll like, you know, they're harvested. Kind of stirred up like there's rake in the brick nature. Yeah. No, I mean, I think I don't know this man, but when you look and why it, you know, turn what it is is because when you fall in, it just float on the water and then she's going to sink.
00;11;33;09 - 00;11;46;27
Seth Oren
So I know another cranberry vine. Yeah. The cranberries are fascinating. And like, it's one of the I think you fruit she native to North America. Oh. So yeah. Yeah. They're not going to do any.
00;11;47;01 - 00;11;49;12
Kent Boucher
I've been thinking for a few years. We need to do a primary.
00;11;49;14 - 00;11;51;10
Seth Oren
Oh, yeah? Yeah. Come on.
00;11;51;13 - 00;11;52;20
Kent Boucher
Oh, I got, I got a.
00;11;52;20 - 00;11;55;03
Seth Oren
Lot of friends here.
00;11;55;05 - 00;11;55;14
Kent Boucher
00;11;56;03 - 00;11;58;23
Seth Oren
They'll usually subtract.
00;11;58;26 - 00;12;03;26
Kent Boucher
They help. Oh, yeah. Yeah. Oh, maybe you guys.
00;12;03;28 - 00;12;10;10
Nicolas Lirio
Production of the produce. What's the biggest nightmare? Produce. Oh. Grow it.
00;12;10;12 - 00;12;11;20
Kent Boucher
Yeah.
00;12;11;22 - 00;12;13;24
Nicolas Lirio
You're probably like 12 hours.
00;12;14;01 - 00;12;36;08
Seth Oren
Yes. Yeah. So these really are going to be the ones with really small harvest. So, Kelly is one of them. Eating them is you when you harvest the flowers. And that's the little birds. And it's just. But the little flower you want to get, right. Those flowers.
00;12;36;11 - 00;12;38;13
Kent Boucher
Worthless. So. Yeah.
00;12;38;15 - 00;12;42;04
Seth Oren
Palatability ability. Yes. Flavor. Good role.
00;12;42;04 - 00;12;42;19
Kent Boucher
Basically.
00;12;42;19 - 00;12;46;27
Nicolas Lirio
Yeah. Not quite right. What what what for our.
00;12;47;00 - 00;12;54;04
Kent Boucher
Call right now. Okay. I'm trying. Yeah.
00;12;54;07 - 00;13;15;04
Seth Oren
Yeah. No, I mean, you just. Yeah. I mean, it's just smart. Let's wait. But I mean, there's some really intense operations. Lettuce is is another one. That is. I mean, this were done a trail of West egg compared.
00;13;15;06 - 00;13;18;00
Nicolas Lirio
To,
00;13;18;02 - 00;13;41;05
Kent Boucher
Qualifying iceberg lettuce food. Yeah, I hate I hate the calories. I'm just right with you. Oh, yeah, I forgot. Good or what? Yeah, I mean, calling no taste. It's like it's just matter. So are you going to, like, the subway or something? Yeah, it's lettuce today. Yeah, I yeah, I used.
00;13;41;05 - 00;13;45;02
Seth Oren
To. I was offended. I gotta get the lighter.
00;13;45;04 - 00;13;56;26
Kent Boucher
I mean I was like, I love it. And leafy greens and all that, but yeah it's like nice or it's just water. Yeah. So.
00;13;57;01 - 00;14;07;12
Seth Oren
And what's interesting. Right. So even even people like us, they all know it, I mean, all this and they'll say this is just a French.
00;14;07;14 - 00;14;08;10
Kent Boucher
Look.
00;14;08;12 - 00;14;10;06
Seth Oren
Carrier, a French.
00;14;10;09 - 00;14;11;27
Kent Boucher
Plant is.
00;14;11;29 - 00;14;17;10
Seth Oren
For. Yes. And it's amazing when you get lettuce.
00;14;17;13 - 00;14;19;03
Kent Boucher
Yeah. Oh it's great.
00;14;19;03 - 00;14;23;16
Seth Oren
You're good. Yeah, yeah. Joggers. Your days. Yeah.
00;14;23;19 - 00;14;25;00
Kent Boucher
That's great. Yeah, yeah I mean.
00;14;25;02 - 00;14;26;15
Seth Oren
He's up.
00;14;26;17 - 00;14;28;01
Kent Boucher
For it.
00;14;28;04 - 00;14;34;07
Nicolas Lirio
You don't know how packed it is I, I part of the long.
00;14;34;10 - 00;14;41;08
Seth Oren
Oh it lettuce is set up just like it's.
00;14;41;10 - 00;14;44;24
Kent Boucher
So I mean I'm sorry. Oh great. Okay.
00;14;44;26 - 00;15;12;03
Seth Oren
So first of all, like, how I got involved in whole deal. I mean, a lot of produce from Wisconsin. Yeah, right. It's interesting. I'm very passionate about it. And I've had a crazy years, and, I've just been in the industry. What else is out there? What about that? I think what what blows my mind the most volume of actually feeding people.
00;15;12;06 - 00;15;22;26
Seth Oren
But you don't know when you something that somebody is really. Yeah. And you see the volume sweep and blow your mind and so it's cool. So.
00;15;22;26 - 00;15;28;19
Kent Boucher
So yeah, a lot of the Jets are here in Iowa.
00;15;28;22 - 00;15;54;12
Nicolas Lirio
Okay. I here's a for you. Yeah. Last drop last Friday. Yeah was an awesome Kelly basically is having is calling out for us to grow more produce in the United States instead of. Yeah. This way, by the time if he gets 1 or 2 times most of the, public lunches are from produce, we grow here.
00;15;54;12 - 00;15;55;01
Kent Boucher
Which.
00;15;55;03 - 00;15;56;23
Nicolas Lirio
Is what I say.
00;15;56;23 - 00;15;59;22
Kent Boucher
He's like, oh.
00;15;59;24 - 00;16;00;13
Seth Oren
Come.
00;16;00;15 - 00;16;04;07
Kent Boucher
Our sons are is not.
00;16;04;09 - 00;16;07;04
Kent Boucher
Even lunch yet. Okay. Do you do.
00;16;07;07 - 00;16;25;04
Nicolas Lirio
You do that so you like you want to see like ground and his school lunches. So here's the question. If Iowa didn't do it I mean there's this issue there, but I would do it with ruin the produce market for a while. You know.
00;16;25;07 - 00;16;26;13
Kent Boucher
Yeah.
00;16;26;16 - 00;16;32;08
Seth Oren
So that's there's a lot packed. There's a lot there. First of all, I would start with.
00;16;32;11 - 00;16;33;12
Nicolas Lirio
The demand.
00;16;33;14 - 00;16;49;25
Seth Oren
Yeah. The, the let me back that. So, so first of all, I think more of your news that you consume in the United States is like most of it, more of the United States probably realized, like very close to the United States.
00;16;49;27 - 00;16;52;10
Kent Boucher
Yes. The yeah.
00;16;52;12 - 00;17;17;09
Seth Oren
Thing is, I mean, like, it's this time of the year, you know, so the from, you know, because the season is up. Strawberries, strawberries. Oh, I mean, that's a nice job. You know, there's a little bit coming out of Mexico, right? Not far poorer. And then, you know. Yeah, I mean, more than you think. And it's time for northwest.
00;17;17;12 - 00;17;26;21
Seth Oren
I mean, California huge berries, huge. So more of your cheese problem. I mean, for us, it's different.
00;17;26;23 - 00;17;30;03
Kent Boucher
Products factor into the produce.
00;17;30;05 - 00;17;34;15
Seth Oren
Much less percent. Yeah.
00;17;34;18 - 00;17;36;18
Kent Boucher
I mean, I would expect much more than that.
00;17;36;21 - 00;17;42;18
Seth Oren
Yeah. And like, wherever there was I think the biggest problem is.
00;17;42;18 - 00;17;46;06
Kent Boucher
So there's every high class. How was it? You know.
00;17;46;06 - 00;17;52;08
Seth Oren
It's it's one of those. Yeah. I was fascinated by like you mean like, oh, this isn't right.
00;17;52;11 - 00;17;54;17
Kent Boucher
Yeah. It was did was.
00;17;54;19 - 00;18;06;27
Seth Oren
I was yeah. Biggest thing is there's two issues with hydroponics. So somebody can hear these things out here on these forums, but it's expensive.
00;18;07;00 - 00;18;08;14
Kent Boucher
Why? Because you're heating.
00;18;08;16 - 00;18;34;04
Seth Oren
He was one of them, right? Right. Like Wisconsin. I gotta use Wisconsin. It's just, you know, I would think about a shorter. Yeah. Once you got a supplement that like that, you're getting a temperature drop. And that's something that people miss out on. It's like how perfect agricultural system is, how everything. If you some nerdy Google Alaskan pros sometime
00;18;34;06 - 00;18;41;05
Seth Oren
Those days are so long they literally grow like pound. Heck, I mean.
00;18;41;07 - 00;18;47;13
Kent Boucher
I have to compensate for yeah yeah yeah yeah. Eat anything for. Yes.
00;18;47;13 - 00;18;57;11
Seth Oren
But everything just gets huge. That's because the holidays and that's got a whole nother trail. How perfect agriculture is for us, you know.
00;18;57;16 - 00;19;01;13
Nicolas Lirio
What do you mean? How perfect? Like. Yeah.
00;19;01;15 - 00;19;08;26
Seth Oren
Yeah, yeah. So. So how to be where we are. Right. For the sun seasons.
00;19;08;26 - 00;19;09;15
Nicolas Lirio
Oh yeah.
00;19;09;15 - 00;19;11;17
Seth Oren
Yeah. You know if we didn't have.
00;19;11;17 - 00;19;15;28
Kent Boucher
Oh you're saying how the earth is still right from the sun.
00;19;15;28 - 00;19;48;26
Seth Oren
Right. Exactly, exactly. And how we have this darker period in with cooler weather. Right. And and your seed dormant season. We would have apples. We would have all these things without earth way it is. Yeah. And it's and it's really interesting. So you pair that with you know, now we need to feed ourselves year round because remember and this is hard for me, you know, to even comprehend is, you know, back in the 40s and 50s, people didn't eat a salad in the winter time.
00;19;48;27 - 00;20;06;22
Seth Oren
There was, you know, hey, you crops, your diet is changed. We take it for granted. Now that strawberries in Chile in January, right? We want berries, whatever it is. I mean, that wasn't it. Yeah. It was, it was never 15 different.
00;20;06;25 - 00;20;07;15
Nicolas Lirio
Let alone just.
00;20;07;16 - 00;20;35;07
Seth Oren
Yeah yeah yeah yeah yeah I mean, so it's all totally changed and honestly, not even that long ago. I mean, I just said Wisconsin, Florida, New York and there might have been one others in 1970, something like 10% of the nation's lettuce production. I mean, virtually, you know, and it's all changed.
00;20;35;10 - 00;20;35;24
Kent Boucher
From now.
00;20;35;28 - 00;20;59;22
Seth Oren
California is a little bit left in Florida, but like, our food has changed. What we eat has changed. We have like snack date in Wisconsin. Just, you know, you have the ability to, you know, it's just it's all well, you know, and where genetics is changing. I think, you know, I'm I'm generally like this is for the better.
00;20;59;28 - 00;21;07;16
Seth Oren
I mean, it really is. And you know, and being you know, okay with change is a lot of times it.
00;21;07;18 - 00;21;32;00
Kent Boucher
Oh okay here all the time. Yeah. I've been hearing for a while on that last part. So I would challenge your optimism. Is a strawberry today has a fraction of the nutritional value it had 60 years ago. Is that real. Is that a real concern? And if so, what degree.
00;21;32;03 - 00;21;53;15
Seth Oren
Yeah. I mean I think I think there's tons of like samples of this, but I don't know what the strawberries, what you're saying makes sense. Right. Okay. You know, just like, you know, if you get a strawberry stand down here like somebody around here that has, like, you berries.
00;21;53;17 - 00;21;54;17
Kent Boucher
And I'm aware of that.
00;21;54;19 - 00;21;55;10
Seth Oren
Okay.
00;21;55;12 - 00;21;57;05
Nicolas Lirio
You're listening.
00;21;57;07 - 00;22;27;20
Seth Oren
To. Yeah, yeah. But so, so, like, get fresh strawberries from a local. You know how they're, like, fleshy, no acronym. Right? Like most. But then you have the air and and then it's kind of like, like when you're trying to make money on something which is hard, as fast as you can. Right. And so you're giving it everything needs almost sugars and all these things, you know, not a crop do.
00;22;27;23 - 00;22;28;27
Seth Oren
So I think you.
00;22;29;03 - 00;22;32;17
Kent Boucher
Need to not necessarily that.
00;22;32;19 - 00;22;38;20
Seth Oren
It's not the same thing. I mean, you're pushing it so hard that it's just water and air. I mean, it's growing so fast.
00;22;38;22 - 00;22;40;05
Kent Boucher
It's not like for.
00;22;40;07 - 00;22;40;19
Seth Oren
Dense.
00;22;40;19 - 00;22;42;09
Kent Boucher
Fleshy. Yeah. You're saying.
00;22;42;10 - 00;22;45;20
Seth Oren
Yeah. Yeah. And that's, that's just from surely growing.
00;22;45;23 - 00;23;03;07
Kent Boucher
Just some berries from like around here. They're like super big. Like you're saying they're very watery. Whereas if you go to like, you know, a you pick Michigan or New England, it's a different. Yeah.
00;23;03;08 - 00;23;06;16
Seth Oren
It's so you describe it. Yeah.
00;23;06;18 - 00;23;07;19
Kent Boucher
It is way better.
00;23;07;19 - 00;23;17;25
Seth Oren
Yeah. Yeah. And that's I think like so so or it might not only just be how we grew it then, but I think what happens here in Chile in the winter.
00;23;17;25 - 00;23;18;00
Kent Boucher
Yeah.
00;23;18;01 - 00;23;43;25
Seth Oren
That's right. It's hard for cargo to take on us. You know what I mean is all the stuff, I mean, it's probably. I don't know what the time is now. Oh, yeah. Absolutely, absolutely. And that's saying, like, even less, you know, like, you go for, you know, get a salad, a restaurant this time of year and Midwest, probably from Arizona, more than like Mexico or potentially.
00;23;43;29 - 00;24;05;25
Seth Oren
But it's from a long ways away and that a lot of us used to go on the 50, I think it was it's a little railcars now everything's miles and haul it all the way across. You know, sometimes, sometimes it's gotta get chopped. Still, they cut it up and it's gotta go to distribution. It's got a grocery store.
00;24;05;25 - 00;24;42;24
Seth Oren
That's your fridge for next. That had a less than two weeks to it. So in that swap because before semis and you know for reefer cars you couldn't get some from Arizona Wisconsin time. You know I mean came to like last year. So like we are we have a luxury. You know where we are at like this day and age to be able to I mean, look, I'll do it all year round like so, you know, your vegetables for bread.
00;24;42;26 - 00;24;43;13
Nicolas Lirio
What is.
00;24;43;15 - 00;24;45;03
Kent Boucher
Yeah, yeah, yeah.
00;24;45;08 - 00;24;53;29
Nicolas Lirio
And I was like, I was like, you know, last week. Oh I was like, is there accessibility issues? You got issues.
00;24;53;29 - 00;24;54;14
Seth Oren
Yeah.
00;24;54;17 - 00;25;08;29
Nicolas Lirio
You know, I mean you got to compared to how easily other people in the nation and their county, they are able to get food. Yeah. Probably issues compared to so yeah. No. Yeah.
00;25;09;01 - 00;25;12;02
Seth Oren
You know compared to those guys are going through, it's.
00;25;12;02 - 00;25;24;07
Nicolas Lirio
Just like so stupid. We don't our lives to to of mankind kind of lose gracefully. Oh yeah. Cure all for just most issues.
00;25;24;10 - 00;25;47;14
Seth Oren
I know that. I'm glad you said because because I think you look at you know, that's for sure. Like the 1% of people, you know, in when we all showed up, it was right. That's why we developed so fast. Because we are so good at farming. We are so good, many of them anymore. You know, there's issues of farming.
00;25;47;17 - 00;25;53;21
Kent Boucher
We just tried to pass legislation to get rid of an extra billion, which was like.
00;25;53;23 - 00;26;18;25
Nicolas Lirio
Yeah, oh yeah, I want to bring this. Yeah, I want to question on this because from the other side, okay. You make something so efficient, right, that you're growing 220 bushel corn and they destroy your ecology area. And so what you're talking about is really good thing of better access. So I totally agree to those things. And I don't want to I don't want to take off.
00;26;18;27 - 00;26;32;12
Nicolas Lirio
But also it costs a lot that we don't always factor in putting money into. And I don't I don't ironically feels the same as cornfields here. You know, the ground.
00;26;32;15 - 00;26;52;17
Seth Oren
Yeah. So this is interesting. And, and I'm going to bring up points for this. I'll use a lot of like host. Right. And generally what I see is things will start in Europe to the West coast. And then they work their way eastward. It's just kind of the pattern of trends.
00;26;52;20 - 00;26;53;00
Kent Boucher
There you go.
00;26;53;03 - 00;26;53;17
Seth Oren
I better.
00;26;53;18 - 00;26;55;24
Nicolas Lirio
Yeah, I know you're okay.
00;26;55;27 - 00;27;27;12
Seth Oren
And, you know, is that new trend we see in not. It's fashion, it's name. It just kind of just happened that way. So, you know, as, as, you know, you know, these trends happen, right? And what's happening on the with the regulation compared to the West Coast to the Midwest is, is it's incredible. One of the reasons why I think it's true is foreign.
00;27;27;15 - 00;27;42;01
Seth Oren
Right. So you don't have a lot of water to begin with. So you could yeah. Yeah. That you and and I'm not promoting a bunch of regulations now they're necessary. Right. And we have to follow and the stewards of the land and so.
00;27;42;01 - 00;27;47;15
Kent Boucher
Like that no way is needed. Yeah. Well, okay.
00;27;47;18 - 00;27;49;13
Seth Oren
So yeah.
00;27;49;15 - 00;27;58;29
Kent Boucher
Yeah, yeah. You average Joe next. Everything okay? Yeah. Yeah yeah.
00;27;59;01 - 00;28;00;07
Kent Boucher
All right.
00;28;00;10 - 00;28;02;21
Nicolas Lirio
Government regulations.
00;28;02;24 - 00;28;23;10
Seth Oren
So like okay. Records like they records out here and it's like, oh yeah. We gotta know okay. We're a broccoli field in Arizona okay. You have. So which is not as much as I mean usually you're retelling I said, hey, this.
00;28;23;12 - 00;28;24;10
Kent Boucher
Yeah. You know.
00;28;24;15 - 00;28;24;28
Seth Oren
Don't.
00;28;24;28 - 00;28;25;13
Kent Boucher
You.
00;28;25;15 - 00;28;29;09
Seth Oren
Look. But it varied from.
00;28;29;16 - 00;28;30;07
Kent Boucher
Like.
00;28;30;09 - 00;28;52;22
Seth Oren
Very intensive, like, you know, this is what you got going on. And here's what we're going to do. He drives this report okay. He then takes that report okay. Everything out. That is one huge difference from the West Coast. West is like when you have a farm in the Midwest, there's a pretty high likelihood. Okay, I'll tell you.
00;28;52;24 - 00;29;21;28
Seth Oren
But you're the harvest. You're you're planting. You're storing that each one of those jobs, West coast is most of the place. So like you have company it just you have that's just the farm income. You know, all they do is harvest other people's crops. It's very interesting how like, breaks down like that. Like there's, you know, it's pretty rare on the West Coast where you plant, farm, harvest, cool, cool.
00;29;22;02 - 00;29;29;15
Seth Oren
Your own stuff almost unheard, virtually unheard. Every contract is part so.
00;29;29;17 - 00;29;34;20
Nicolas Lirio
So they're like crews, like, let's say you hire one. You're from doing your one.
00;29;34;20 - 00;29;54;01
Seth Oren
Yes, absolutely. Oh, wow. Like a harvesting company. That's the real thing. So they literally go and all play their their job. Yeah. Very talk about the scale of this stuff. But all they do is cut crops and put it on a truck. And they do that 365 days a year. Wow.
00;29;54;03 - 00;30;02;06
Nicolas Lirio
Yeah. We, we've, we've, we've dialed agriculture in where things across a whole year do they go to Chile during the winter.
00;30;02;09 - 00;30;11;03
Seth Oren
No. Go to Arizona. Those trees go to Arizona. And then we go back and go for you. Then come back down.
00;30;11;06 - 00;30;25;16
Kent Boucher
And and I think we'll probably, you know, alluded to. Yes. That way to make money. But I'm guessing it's there's not a lot of time to smell the smell of roses while you're not or you're just machine as fast.
00;30;25;23 - 00;30;28;29
Seth Oren
Is fast and in your timing as.
00;30;29;02 - 00;30;44;29
Nicolas Lirio
Well. How does the farmer. Because our farmers go out and they corn every two days, you know they're going to harvest. But if you're in your guy and his wife's four days. Yeah. How does the person that's grown the field. How many times.
00;30;45;06 - 00;31;09;26
Seth Oren
Yeah. So mainly that is you got to think this blew my mind. One of the most interesting things about why I like what I do. So Wisconsin County like I think it's about 36in of rain annually or precipitation. In fact, no one in Arizona, two two inches. So what does that mean? You have a very stable, predictable environment.
00;31;10;01 - 00;31;10;27
Nicolas Lirio
Oh, and.
00;31;10;29 - 00;31;12;21
Seth Oren
So like these guys.
00;31;12;24 - 00;31;13;09
Nicolas Lirio
You're getting it.
00;31;13;09 - 00;31;38;14
Seth Oren
All. Everything is. Yeah. Everything's everything. There is no like it's funny when you go down there and you know you but you drip it's, you know, wheel lines. It's like, oh look the prey. I mean, you know, it's like it's, it's it really is. It's our, our growers and and you're in central Wisconsin. But you don't see a lot of irrigation.
00;31;38;14 - 00;31;40;00
Nicolas Lirio
Not in the plains.
00;31;40;02 - 00;32;01;19
Seth Oren
Yeah. And that's the pull that water is. We just rain. So why does it matter out there? Because you can plant. So like, they literally have down to where they're saying like, is it all right. You want one of these guys? This is how intense. Okay. You said okay, what are we doing next year? Probably with some pretty good reason.
00;32;01;21 - 00;32;19;00
Seth Oren
But tell you on October 3rd of 2026 where they're plant how many beds needs to be shaped out. You know and and when water getting turned on the plan think down to the day that's the intensity is largely weather. You know what.
00;32;19;02 - 00;32;24;10
Kent Boucher
So then when they get the price oh and shower that really was there.
00;32;24;15 - 00;32;42;00
Seth Oren
Oh yeah. They had a they had a record I, I, they had a record rain this year, eight inches on one side of the valley in Yuma. And like they say that'll, that's like, I mean, that's four years of rain. Wow. Don't know what to do.
00;32;42;05 - 00;32;43;02
Kent Boucher
Yeah.
00;32;43;05 - 00;32;59;13
Seth Oren
It's very interesting. So that's how you can get away with digging up because I mean, it is how do you time when you only have a day window because you knew that planted it. I mean, it's that you should be able to run, you know, harvest.
00;32;59;13 - 00;33;25;09
Nicolas Lirio
Interesting. I talk about like, what's more romantic, like for dinner flowers or waking up every morning and making the same coffee before she wakes up every morning. It's more romantic. I don't know, it feels like the same. Like which one's more agriculture being here. The Midwest feeling out. You're out using your intuition, you know. Or you know, they're doing selfie.
00;33;25;13 - 00;33;40;13
Nicolas Lirio
You know or aren't there. Companies are boring out there and and which is cool. Yeah. I don't know. But, I want to go back to those field cold.
00;33;40;16 - 00;33;42;26
Seth Oren
So we were going down shearling.
00;33;43;00 - 00;33;49;18
Nicolas Lirio
And the reason is because I did your makeup, it also me. And then I'll.
00;33;49;20 - 00;34;09;25
Seth Oren
So I want to do this. So we're going down the road of regulation because of intensity. Right. So you have to do this on the documentation as well. What didn't you did. Yeah. Kind of I heard that it is like I didn't I just I like I said.
00;34;09;27 - 00;34;11;22
Nicolas Lirio
Great you know.
00;34;11;22 - 00;34;11;29
Kent Boucher
Yeah.
00;34;11;29 - 00;34;18;26
Seth Oren
Yeah I still do that I think the world makes sense. Him okay.
00;34;18;28 - 00;34;22;02
Nicolas Lirio
Okay. So I didn't do this.
00;34;22;07 - 00;34;24;23
Kent Boucher
Yeah you're right I I tried.
00;34;24;23 - 00;34;25;15
Seth Oren
That it doesn't work.
00;34;25;15 - 00;34;27;16
Kent Boucher
So it, it.
00;34;27;19 - 00;34;30;23
Nicolas Lirio
Says love is course.
00;34;30;26 - 00;34;52;27
Seth Oren
So so so anyway, there's all this. Right. So it's not what he said. He hands. He's just he should come out here what we think we should do. But they sign off on that part. They sent it to the grower who then you know signing off saying, yes, we want to do this and I will turn on the water.
00;34;52;29 - 00;35;17;12
Seth Oren
Water. But miss colors if you want to look it up. But it's very. And so what do they have is, is so dialed in to the exact amount they need for accumulation. Fertilizes it. Do it. I mean, we gotta eat, right? But how can we minimize our impact now, then? Just have them. There's me all the time.
00;35;17;15 - 00;35;39;06
Seth Oren
Right. So this is something that we miss in the Midwest because you got once you got the four months pyramid or you didn't make it, you got three growing seasons down there. Yeah. So they can rotate. They might make up a block this year. They won't. That's in the clover eight. You know cycles of crops. You know what I mean.
00;35;39;07 - 00;36;06;02
Seth Oren
Like really I mean I know a lot of people in Jordan and just, you know, same thing, you know, like two times a year. I mean, I've taken so just that they have. But being where they are then you in comes out. Okay. There you laid it where it screws up this guy if if the chemical, you know, screws up come out.
00;36;06;03 - 00;36;23;29
Seth Oren
So it's very like, check balance assist where unforeseen was like, again, I, I'm not a huge advocate. I'm just saying people really don't like how many here. They don't. They don't. I mean, there's not. You never hear of a grain or not on it.
00;36;24;02 - 00;36;32;11
Nicolas Lirio
Well, the problem is, if anyone even began to put in regulation, they bear me out. Yeah. So it was.
00;36;32;14 - 00;36;58;01
Seth Oren
You know. Absolutely. And that's the reason why, you know, but like this week is so I don't I'll just start growing, you know, your friend, who sells more. Oh yeah. Yeah. And I'm all about it. And like, you know, that's really where we start with will crash markets. Look, I think you could grow something, you know, you phenomenal produce and I will Wisconsin.
00;36;58;01 - 00;37;19;14
Seth Oren
Illinois, for that matter. People do I mean, there's my truck down in the Illinois River. There's some phenomenal growers. I mean, Illinois is drawing cabbage bears and all comers and beautiful. Beautiful. Oh, yeah. What? They figured out how to get through that regulation documentation, the food safety audits, the logistics.
00;37;19;14 - 00;37;24;23
Kent Boucher
Fleet already got figured out there was going to be at the there going to be several steps ahead.
00;37;24;26 - 00;37;32;00
Seth Oren
Exactly, exactly. Hey, somebody veteran family ripped off and said we're going to figure this out.
00;37;32;02 - 00;37;49;19
Nicolas Lirio
And oh yeah, that's that's a real thing right? Yes. Small business thing. Absolutely. And we, we we hate big business. Yep. But then in order to have big business, you either have to a small company like you go we got to do really.
00;37;49;22 - 00;37;57;27
Kent Boucher
This next regulation is called.
00;37;57;29 - 00;38;13;25
Nicolas Lirio
True. But did the proceed. But yeah. But in all seriousness, you just we hate Walmart has all the stuff. It's like, well, that'll be regulated. Are you willing to get more?
00;38;13;28 - 00;38;17;17
Kent Boucher
So you phrase your freedom.
00;38;17;19 - 00;38;38;11
Nicolas Lirio
I mean, so if you think about it and you're all business people and they said safety and in the Midwest we said, freedom. Look, I want to do on my land, but I want to do with it. And that's part of the issue. What we're fighting. I'm not I'm the first one to say there is there is not a stroke, you know.
00;38;38;14 - 00;38;55;13
Seth Oren
Not not. And everything is balance. Right. And I like you Walmart example like I'm not I'm not promoting regulations. But think about it okay I heard this Walmart about this or should this run by Walmart.
00;38;55;15 - 00;38;55;26
Kent Boucher
Yeah.
00;38;55;29 - 00;39;10;28
Seth Oren
But you know, Walmart is probably some of the most stringent regulations. You wouldn't necessarily think. Yeah, but think about it. There's this like 8% of Americans, they're from Walmart.
00;39;11;00 - 00;39;12;23
Kent Boucher
It's yeah. Yeah.
00;39;12;25 - 00;39;26;25
Seth Oren
So they better be knowing what's going on with producers. You know, really hard to I mean from, you know Alan do you. Nice job. I mean they really do like to be that way.
00;39;26;25 - 00;39;30;22
Nicolas Lirio
Does anybody know you don't say their name. You know any of these.
00;39;30;25 - 00;39;35;09
Seth Oren
People that so wouldn't be who you would think.
00;39;35;09 - 00;39;36;28
Nicolas Lirio
So. Oh yeah. Yeah.
00;39;36;29 - 00;39;39;28
Kent Boucher
Well yeah. Yeah yeah. Okay.
00;39;40;05 - 00;39;45;19
Nicolas Lirio
So here's a question though. So if very, you know that it is highly recommend.
00;39;45;23 - 00;39;51;08
Kent Boucher
Yeah. Yeah. Very. You could. Yeah. It's I think it's a six hour non audible.
00;39;51;12 - 00;39;54;00
Seth Oren
I'll listen I, I struggled.
00;39;54;03 - 00;39;58;06
Kent Boucher
Like this on your way back I wouldn't go. Oh really.
00;39;58;08 - 00;40;05;20
Nicolas Lirio
Yeah. And, and we interviewed a of the seven barons said one of them his point was right. Yeah.
00;40;05;20 - 00;40;08;26
Seth Oren
And it happens. Yeah. I got a whole story about that.
00;40;08;28 - 00;40;33;12
Nicolas Lirio
And he said, what would you do if we're familiar with these kids, so small it's easy to accidentally there's, you know, we have a monopoly on this. We're the only grow it because the only other two people in the province that was. Yeah. Like, yeah. And, it happens. Yeah, yeah. And and so he said, who, who's, you know, and he said Walmart.
00;40;33;15 - 00;40;50;28
Nicolas Lirio
I, I was given one more. So he feels like it's lower call. But I remember specifically me which I know is a little outside of your, your range because you know, I thought there isn't nearly as like, you know, just other things. Yeah. So.
00;40;50;29 - 00;40;55;24
Kent Boucher
Oh whoa, whoa. That's quite a decision there. So, Tyson.
00;40;55;26 - 00;41;02;01
Nicolas Lirio
Well, I have a good friend work for a long time. Curiously from him, I will not.
00;41;02;04 - 00;41;04;15
Kent Boucher
Allegedly use that word allegedly in.
00;41;04;15 - 00;41;14;04
Nicolas Lirio
There. Allegedly, he told some stories. So vicariously I will live my life through. I'm not by as a Jew, but,
00;41;14;06 - 00;41;16;25
Kent Boucher
Oh, no, sir. Yes, ma'am.
00;41;16;28 - 00;41;21;07
Nicolas Lirio
You know what I mean? Much more than nearly.
00;41;21;09 - 00;41;25;11
Kent Boucher
What we started, though. He said, well, it's important for us not to.
00;41;25;13 - 00;41;27;06
Nicolas Lirio
Shine.
00;41;27;08 - 00;41;30;13
Kent Boucher
For the prosecuting attorney.
00;41;30;15 - 00;41;32;24
Seth Oren
And just potentially, maybe.
00;41;32;25 - 00;41;35;14
Kent Boucher
Transgress. All right.
00;41;35;16 - 00;41;53;06
Nicolas Lirio
Well, what I'm doing, what I'm doing with the pork is I went and experience the. I'm comparing it, and I'm comparing it to, Larry Tauscher, who came on the podcast and said, he's not all he's not the same.
00;41;53;08 - 00;42;06;25
Kent Boucher
Right. Well, I just, I go to any oh and confinement I confinement re dealer compared to all the growing and waste. Yeah. Yeah all the time.
00;42;06;25 - 00;42;08;27
Nicolas Lirio
So I think you're right the.
00;42;09;00 - 00;42;10;11
Kent Boucher
Problem I problem.
00;42;10;16 - 00;42;14;24
Nicolas Lirio
Well the no with.
00;42;14;26 - 00;42;32;06
Nicolas Lirio
The problems with something similar is they go this is what we pay for chicken right. This is what we'll pay then becomes well then to literally grow 10 million a year, we afford those rights so that that.
00;42;32;08 - 00;42;35;10
Nicolas Lirio
Much that out. I'm not Tyson I'm just I.
00;42;35;12 - 00;42;36;10
Kent Boucher
I came across this for.
00;42;36;11 - 00;42;37;21
Nicolas Lirio
My own personal life.
00;42;37;24 - 00;42;43;02
Seth Oren
And yeah, it's just sticky. I mean, you know what I mean? Like like.
00;42;43;05 - 00;42;45;24
Nicolas Lirio
Cheap prices. Yeah. Yeah.
00;42;45;26 - 00;43;06;05
Kent Boucher
The reason that I used to say this, it wasn't quality concern with Walmart. Yeah. Look he doesn't he. Yes. The monopoly side of it is part of why these companies are the number one reason in the book. Then it's the other channel bad. Yeah. Yeah, yeah.
00;43;06;05 - 00;43;18;25
Nicolas Lirio
Oh yeah. Yeah. The business so. Well right. But. Right. But I, you know I've seen the now Walmart for five years. I really sense well.
00;43;18;28 - 00;43;29;28
Seth Oren
They're, they're a player I mean you know it's just right because like okay you can pay me. Let's take potatoes for example.
00;43;30;00 - 00;43;47;14
Kent Boucher
Different from just getting knows. Yeah that we can work what you're doing right. No. Oh if somebody you hear people talk about this I know you're. Well which grocery stores the best. Right. Oh, yeah. Let's start doing that. You know you're geezer. Yeah. Right. Yeah. You've entered rough territory. Yeah.
00;43;47;16 - 00;43;49;02
Seth Oren
And as you as you.
00;43;49;05 - 00;43;57;19
Kent Boucher
Yeah. Yeah, yeah. So somebody who's in the industry. Yeah. When you walk into a grocery store.
00;43;57;19 - 00;43;58;00
Nicolas Lirio
00;43;58;00 - 00;44;07;06
Kent Boucher
And you want, you want to know. Yeah. This place is got going on. Yeah. Or this place. This. Just go ahead and turn right around.
00;44;07;06 - 00;44;08;05
Seth Oren
Yeah.
00;44;08;08 - 00;44;08;17
Nicolas Lirio
Yeah.
00;44;08;19 - 00;44;13;04
Seth Oren
You conform. So it's the same with the restaurant, in my opinion.
00;44;13;06 - 00;44;15;21
Nicolas Lirio
You go.
00;44;15;23 - 00;44;24;18
Kent Boucher
You just go check them. It's.
00;44;24;20 - 00;44;26;29
Nicolas Lirio
Over that long.
00;44;27;01 - 00;44;27;20
Kent Boucher
Anyway. So.
00;44;27;26 - 00;44;41;04
Seth Oren
Yeah. So, so I mean, I really I just that's something you want to know. Interesting for sure. They got a bathroom. They give out.
00;44;41;07 - 00;44;42;14
Kent Boucher
Their dirty.
00;44;42;14 - 00;44;43;19
Seth Oren
Everything.
00;44;43;21 - 00;44;46;29
Kent Boucher
A little extra fertilizer. I see.
00;44;47;01 - 00;44;49;09
Nicolas Lirio
One of your friends house just asking.
00;44;49;09 - 00;44;51;26
Kent Boucher
For.
00;44;51;29 - 00;44;58;17
Kent Boucher
So. Hey. Okay. Wait wait, wait. That's that. You criticize.
00;44;58;19 - 00;45;01;16
Nicolas Lirio
That's okay. So that's really what you.
00;45;01;16 - 00;45;14;17
Seth Oren
Oh, yeah. Just think about it. All the food it does, it really doesn't matter where you buy it from. It's mostly the same people. The same people. It the same. Yeah. Pulling it.
00;45;14;19 - 00;45;15;24
Kent Boucher
Even differently.
00;45;16;01 - 00;45;23;24
Seth Oren
Oh, yeah. It's all private labels. It's. Yeah. Like honestly I was, I was I mean tears were cheap, you.
00;45;23;24 - 00;45;25;20
Kent Boucher
Know like.
00;45;25;22 - 00;45;28;24
Seth Oren
Oh yeah. Yeah like get the, I mean.
00;45;28;26 - 00;46;03;14
Kent Boucher
So for you so. Yeah. Well, I don't shop at my house, but my wife, she is big on. So just her finger stores place, you know, or not, is the producer. Yeah. She's. Yeah, it's kind of if it's in her mind. Known for bad produce, you know, very hot. And she's looking for stuff, the well-stocked, variety.
00;46;03;16 - 00;46;19;18
Kent Boucher
Not a lot of, like, a damaged. Yeah. And and, it's been left, maybe. Has it should be in some companies here in Iowa. Do not make the list. Yeah, yeah, yeah, yeah, yeah. I'll. I'll leave.
00;46;19;20 - 00;46;20;19
Seth Oren
Yeah.
00;46;20;21 - 00;46;23;01
Kent Boucher
Yeah.
00;46;23;03 - 00;46;33;20
Kent Boucher
Yeah. You know, you for that. It's,
00;46;33;22 - 00;46;35;05
Kent Boucher
Oh.
00;46;35;07 - 00;46;46;00
Nicolas Lirio
All right, all right. Oh. I want to say mine is how much to the back I would, I would take slightly less. I if that is donated things right.
00;46;46;03 - 00;46;50;11
Seth Oren
Can define quality limitless great.
00;46;50;13 - 00;46;54;01
Kent Boucher
Virtue lies. No. Yeah, yeah.
00;46;54;07 - 00;46;57;07
Nicolas Lirio
Oh, yeah. You.
00;46;57;09 - 00;47;04;13
Seth Oren
Know quality like. Yeah. So when you say that I don't care. Quality. What is quality.
00;47;04;16 - 00;47;06;03
Nicolas Lirio
Man. So two things.
00;47;06;04 - 00;47;07;25
Seth Oren
I'm very interested in.
00;47;07;27 - 00;47;12;23
Kent Boucher
How do you like coffee shops. The same way that.
00;47;12;26 - 00;47;15;16
Nicolas Lirio
We, we would pretty well.
00;47;15;19 - 00;47;20;28
Kent Boucher
But if you're a nonprofit, you like.
00;47;21;00 - 00;47;26;19
Nicolas Lirio
It. Yeah. I, I say.
00;47;26;22 - 00;47;29;14
Kent Boucher
Yeah, yeah. This is me okay.
00;47;29;15 - 00;47;36;28
Nicolas Lirio
Yeah. Great. So, Yeah, I don't even remember. I just.
00;47;37;00 - 00;47;45;00
Kent Boucher
You know, I actually just, just.
00;47;45;02 - 00;47;49;00
Kent Boucher
It's like to hear TV, and.
00;47;49;03 - 00;48;15;27
Nicolas Lirio
This is this is this is, I mean, my friends, this is what my life is like. I think through my decisions thoroughly, and then I become correct. Yeah. I mean, but it's just like, I. Yeah, I journal anyway. So there's two things. One, eat for sustenance. I have like the lowest in the food. Okay. Both taste and quality.
00;48;16;00 - 00;48;19;19
Kent Boucher
Secondly there's a lot there. Yeah, yeah.
00;48;19;25 - 00;48;36;08
Nicolas Lirio
Dude my wife is. She saves me. Can I be that right. Like I want, I want to get something like bananas. I want to see that there's some like Amaro and some answers to that avocados. Same thing.
00;48;36;11 - 00;48;38;07
Kent Boucher
Same bunch. Want all that.
00;48;38;09 - 00;48;41;11
Nicolas Lirio
Right. So you know I know you know what. Yeah.
00;48;41;11 - 00;48;44;05
Kent Boucher
We're want one man. One. Yes, yes.
00;48;44;07 - 00;48;49;11
Nicolas Lirio
Everybody should one for right. No. For this. Yeah. Oh, man. I can handle life.
00;48;49;12 - 00;48;57;14
Kent Boucher
And I just know I can't buy one one. I'm just oh I know.
00;48;57;17 - 00;49;04;28
Nicolas Lirio
Yeah. But they are the most bought I believe I did this podcast but yeah yeah yeah yeah.
00;49;05;01 - 00;49;05;13
Kent Boucher
Oh yeah.
00;49;05;13 - 00;49;05;29
Nicolas Lirio
Yeah yeah.
00;49;05;29 - 00;49;10;13
Seth Oren
But the more I think it was Walmart but it was, it was a Walmart. Sell them. Awesome.
00;49;10;21 - 00;49;11;20
Nicolas Lirio
Oh yeah. Yeah that was.
00;49;11;27 - 00;49;12;28
Seth Oren
I think those are you guys. Yeah.
00;49;12;29 - 00;49;14;29
Kent Boucher
Yeah. Anyway so that's.
00;49;14;29 - 00;49;16;21
Nicolas Lirio
What I consider
00;49;16;23 - 00;49;38;16
Seth Oren
Interesting. Okay. I love asking that question because there's just a lot of things that go on behind the scenes. And I'm not against facts. Right. Because you to think about there is so many people in this country and yes. Oh, even just like grain around the world, I yes know.
00;49;38;19 - 00;49;45;28
Seth Oren
There's alfalfa grown in Georgia and Florida. Savannah that goes to China. Alfalfa. I mean, do you think.
00;49;45;28 - 00;49;47;23
Nicolas Lirio
China's the wrong side?
00;49;47;26 - 00;49;52;00
Kent Boucher
We're, from the strong numbers are really good.
00;49;52;05 - 00;49;56;06
Seth Oren
Yeah, I'm not sure, but yes.
00;49;56;08 - 00;49;57;23
Kent Boucher
I. Yes, yes.
00;49;57;25 - 00;50;00;00
Nicolas Lirio
Yeah, yeah, yeah.
00;50;00;02 - 00;50;37;24
Seth Oren
And I think that's interesting. Like. So why. Because we have such a big way and so what, what you know, there are things to happen, right? So that we can have in the middle of -100, it seems like outside in Wisconsin, you know, we have fruits and vegetables. So men. Right. So like apples, right. You know, you buy an apple, generally speaking, in like June, that apple fall is and and just like, you know, controlled environment act on it.
00;50;37;26 - 00;51;01;28
Seth Oren
Absolutely. That happens. Oh, absolutely. You know, potatoes nine months to a year. I mean you're basically like when you grow up and you storage you're basically you're storage the restaurants, you know, they sell them all year round. So there's a lot of things like tomatoes classic a lot, a lot of tomatoes are green. And then they turn red.
00;51;02;00 - 00;51;16;00
Seth Oren
Wow. Yeah I think it for all is what plants. You know, it's the hormone or whatever. Why don't we like bananas. Produced it. You know, other things. You know, make bad faster.
00;51;16;02 - 00;51;16;16
Kent Boucher
Wow.
00;51;16;20 - 00;51;18;16
Nicolas Lirio
Yeah, I heard that. I just that was.
00;51;18;18 - 00;51;24;13
Seth Oren
Not it's real hormone. Yeah. It's from ethylene or something. Yeah. We could.
00;51;24;15 - 00;51;25;23
Nicolas Lirio
Have.
00;51;25;25 - 00;51;26;04
Seth Oren
No.
00;51;26;05 - 00;51;33;07
Kent Boucher
Not that he's just deep pockets. Yeah.
00;51;33;10 - 00;51;34;04
Nicolas Lirio
I with all.
00;51;34;07 - 00;51;58;13
Seth Oren
But. Yes. So so so okay there's got to do to feed literally everybody and number one is okay. There's some sort of storage mechanisms and things like that so that we can because it isn't a perfect system. When you harvest, you know there's got to be storage right. Especially from distribution. But there's so people there are so many people.
00;51;58;16 - 00;52;01;22
Seth Oren
We are a wasteful society mean.
00;52;01;25 - 00;52;03;08
Kent Boucher
I wanted to get into that.
00;52;03;11 - 00;52;09;00
Nicolas Lirio
And so so the king of we're going to talk about. Yeah.
00;52;09;03 - 00;52;11;20
Kent Boucher
Yeah, yeah.
00;52;11;23 - 00;52;13;24
Nicolas Lirio
He's you it all right.
00;52;13;24 - 00;52;49;11
Seth Oren
Sorry. So so yes I mean perspective as mayors a few weeks ago or there every day from just you mayors, there are other production places. But I was told this times every day from the mayors on in season 2000, some day I produce wow, 3000 a day. That's right. For 100. Yeah. No one's not come yet. That's just West Coast, no chicken.
00;52;49;11 - 00;52;58;22
Seth Oren
All you're doing big things right. Florida, North Texas, but umas 3000 days, seven days a week.
00;52;58;24 - 00;53;00;06
Kent Boucher
That's crazy.
00;53;00;08 - 00;53;10;16
Seth Oren
And each of those produce. So good math. But 40,000 times 3100.
00;53;10;18 - 00;53;18;15
Nicolas Lirio
Wow. So it would be, hundred and 20 million times what, maybe three bucks on average, depending on what you're. Yeah, yeah.
00;53;18;19 - 00;53;21;01
Seth Oren
120 million produced that.
00;53;21;03 - 00;53;24;19
Nicolas Lirio
Right. So that's $100 million for the produce.
00;53;24;21 - 00;53;25;29
Seth Oren
Yeah yeah yeah.
00;53;26;02 - 00;54;03;28
Kent Boucher
Wow. So so it's interesting to me, I think I mean, we just, 15 votes to help alleviate the excess and, you know, create more opportunity, create more demand there. For me, worse is, so much food thrown away. And as precise as the growing process is, seems like the, which I'll get into production, but the actual and part of and getting consumer seems to.
00;54;04;01 - 00;54;37;28
Kent Boucher
Yeah, right. It's complete shotgun. You know, where I really saw this when I used to get and I for my first years teaching, I always lunchroom duty. I want to enjoy, actually, a really good offense for more. While I was, but, we, you know, you go to the trash can or whatever, and it whatever this or fruit was for that day, that was three quarters of what that was.
00;54;38;00 - 00;54;56;12
Kent Boucher
And, and, you know, it just wouldn't even exist. Yeah. Especially like Steve, you know, it's not nuts, you know, and so we we saw this just go straight to waste.
00;54;56;14 - 00;54;58;03
Seth Oren
Think percent.
00;54;58;06 - 00;54;59;29
Kent Boucher
Wow. Yeah I believe it.
00;55;00;07 - 00;55;05;03
Seth Oren
It's I that's the last I heard was somewhere around 4%.
00;55;05;05 - 00;55;38;11
Kent Boucher
Is I mean maybe it's just because in the others recently, some rabbit trailing off of this a bit, but, the part of, I promise. Yeah. You know, people lose jobs. I think a lot of people a lot less, you know, that's going to be universal income. And we're the reality of we know enough. People know it's not mentioned on this podcast, but, you know, people who do jobs that create, you know, value, they just capture value.
00;55;38;11 - 00;55;54;13
Kent Boucher
Yeah. And, in a way, they're on a universal, you know what I mean? Just because there's value laying around on the ground in our country, that. Right, that if you are willing to do the right, you can. But,
00;55;54;15 - 00;55;58;11
Nicolas Lirio
It's not you're not talking about. Well, so you're talking about people, right? Yeah.
00;55;58;14 - 00;55;59;20
Kent Boucher
Yeah yeah.
00;55;59;21 - 00;56;01;01
Seth Oren
Yeah. No. Yeah. Right.
00;56;01;01 - 00;56;32;03
Kent Boucher
But yeah, they can't can't. We're actually a picture of some of the close, just, So here it is. It's right. So this look fresh says, how do I get one of those jobs that aren't real? Well, I sent an email to a meeting and then draft an email, and we've working it $90,000 a year. That's the senior, the coordinator, supervisor of marketing.
00;56;32;06 - 00;56;37;22
Kent Boucher
You know, there's we joke those jobs exist. Yeah. No, it's really exist.
00;56;37;23 - 00;56;38;10
Seth Oren
Yeah, yeah.
00;56;38;10 - 00;57;04;20
Kent Boucher
And and, it's almost like the same thing is true for our food. Like we are just fooling around in the trash can. Yeah, yeah. Is there a way where we can audit that and and make it so that we are producing more in line with what is truly needed, or fixing distribution? Because there are people still in this world that are absolutely.
00;57;04;22 - 00;57;17;23
Kent Boucher
Yeah, yeah, yeah. And have nowhere near enough calories to survive. Yeah. The Super Bowl for the losing team over, some of those third world countries. You can't do that with our carrots.
00;57;17;25 - 00;57;35;25
Seth Oren
That's interesting question. Let's talk about so we're it's right. I started working. Okay. I'm walking into the grocery store. You got to use an apple or orange or orange?
00;57;35;27 - 00;57;36;18
Nicolas Lirio
Orange.
00;57;36;21 - 00;57;51;29
Seth Oren
Okay, we got orange. Okay, we'll get an orange, and we go over there. Grab those. You pick it up, hold it up around in your hand. You look at it and probably back down. Yeah. It's never the right one.
00;57;52;01 - 00;57;56;06
Kent Boucher
That's true. Yeah, yeah. It's never. Dang it.
00;57;56;09 - 00;58;00;04
Nicolas Lirio
You don't even come back. But one.
00;58;00;07 - 00;58;01;21
Kent Boucher
Oh there's was.
00;58;01;23 - 00;58;02;05
Seth Oren
I love.
00;58;02;05 - 00;58;07;20
Kent Boucher
It there I do. Oh yeah.
00;58;07;22 - 00;58;24;20
Seth Oren
But I saw the other day it was, it was guy. It is probably his wife. Yeah. And she if it was cause he would pick it up to the side of that, he would grab it back and. Yeah, know what.
00;58;24;22 - 00;58;25;27
Kent Boucher
She.
00;58;25;29 - 00;58;27;21
Seth Oren
Is.
00;58;27;24 - 00;58;29;29
Kent Boucher
You know.
00;58;30;01 - 00;58;31;26
Seth Oren
And that's.
00;58;31;28 - 00;58;32;23
Kent Boucher
Why.
00;58;32;26 - 00;59;00;08
Seth Oren
There's there's things like that. We just have the luxury of. Right. Like there's like, this is one of my favorites and Apple okay. So round six sides. Yeah okay. It looks this is it's more than likely that Apple is going with Apple or or a leaf. And the wind blew would create a lesion that's okay. But you made me realize how many people see that.
00;59;00;08 - 00;59;06;17
Seth Oren
Brown little yellow. Yeah. From the wind growing outside in nature. Yeah.
00;59;06;19 - 00;59;07;11
Kent Boucher
Wow.
00;59;07;13 - 00;59;11;15
Seth Oren
And that's really, I mean, simple a is that simple?
00;59;11;15 - 00;59;13;27
Kent Boucher
No. Now, I know I feel guilty.
00;59;13;29 - 00;59;42;22
Seth Oren
Yeah. She's Gabby apples. Look fine, but just know everything. She. That's what it is. So so here's why. And we're we're going to dovetail this into hydroponics. So yeah. Yes. Why why is hydroponic okay. Now if you want like all of your fast tiers are the ones that are making it are the ones that are produced for the fast food chains largely.
00;59;42;29 - 00;59;46;18
Nicolas Lirio
Right. I feel like for like it wouldn't be.
00;59;46;20 - 01;00;16;02
Seth Oren
Because here's the mentality of a fast food chain, right? I don't care about really taste. I don't care quality. Right. Fast food chains. Okay. There's theory. I read a book and read, and it's called the McDonald's of society. Okay. It's very and is theory that we go through life and we want to so order a Big Mac and you know, Moines, Iowa, and you go to Madison, Wisconsin, you order Big Mac.
01;00;16;05 - 01;00;23;18
Seth Oren
You want it to be the exact same thing. Yeah. Okay. So that's I mean, that's what we've come to expect. Just this is.
01;00;23;24 - 01;00;24;09
Kent Boucher
Perfect.
01;00;24;11 - 01;00;25;04
Seth Oren
Yeah.
01;00;25;07 - 01;00;32;12
Nicolas Lirio
It's just so the deepest of our subconscious is like, say yes.
01;00;32;12 - 01;00;33;17
Seth Oren
Wow. Yes, yes.
01;00;33;18 - 01;00;37;05
Kent Boucher
Jane von Neumann. Yeah.
01;00;37;07 - 01;00;53;03
Seth Oren
Should be the same. And so that's a lot of these like mass change. That's what they're building their business. So you want to go when you go to Philly you want that waffle right. And then let's say that's just what people want.
01;00;53;06 - 01;00;55;22
Nicolas Lirio
You know what's.
01;00;55;25 - 01;01;17;21
Seth Oren
So this happens right. Is these these chains. They're not doing this okay. How do you you have to control tastes, the tech, all these things. So we add flavor. Think about that. So like coleslaw for example. Give me the most bland tasting generic cabbage carrot you can find. I'll make it good.
01;01;17;24 - 01;01;19;02
Kent Boucher
Wow. That's great.
01;01;19;02 - 01;01;34;15
Seth Oren
So, so these like tomatoes and facilities, they, you know, they can growing tomato. No. No lesions because it's in a controlled environment but tasteless but a change of flavor. Yeah.
01;01;34;17 - 01;01;38;11
Nicolas Lirio
And it looks ready. It looks like so usually. Yeah.
01;01;38;11 - 01;02;06;24
Seth Oren
It looks beautiful. So that's I don't really know what's wrong with that. What what I think has five facilities and I don't know how to water one. Okay. So did you get something in your water. Right. Closest. Yes. The more water efficient. That's phenomenal. Until you get this salmonella, you whole like water stream. Now you have to treat all the water that's very expensive, or you have to shut your whole facility down to get clean.
01;02;07;01 - 01;02;40;27
Seth Oren
So you get a pathogen closed environment. Yeah. It down. You have to do everything. You can get that out. So that's a big risk. The other one is generally speaking, most of your hydroponics facilities are not organic. That's where they lost a lot of people that are going in these facilities and all that. You know, a little bit more about the intention of what are going, I'd rather have something that grew outside any organic than, yeah, and there is no right answer in my opinion.
01;02;40;27 - 01;02;51;27
Seth Oren
Like I don't care what people so just what it is, you know, those those are the same thing. People thought they were going to be the same thing. And that's what a large woman is not.
01;02;51;29 - 01;03;06;14
Nicolas Lirio
True, man. Yeah. I'm I'm glad because you don't you. I mean, you seem to be enjoying yourself, but you don't like, wait around that hour and you have, like, I really need to talk to you guys about. You're more than I even realize.
01;03;06;15 - 01;03;27;28
Seth Oren
It's just living it. And and, I mean, it's it's been I've been living it, you know, but it's fascinating because it's like our system is. So I can't even emphasize how big it is to make it that. But despite all these crazy weather patterns that are only seemingly more interesting. Right?
01;03;28;00 - 01;03;30;09
Kent Boucher
Variables as much as possible.
01;03;30;14 - 01;03;37;14
Seth Oren
Yeah, yeah. And it's like, how do you keep it so that we have the access for food all.
01;03;37;17 - 01;03;37;24
Kent Boucher
01;03;38;00 - 01;03;54;07
Nicolas Lirio
So I talked about I want you to only talk about it. Yeah. Yeah. It was really managers that you guys do it. You keep to that as you said earlier. Yeah. You didn't.
01;03;54;09 - 01;03;59;14
Seth Oren
Oh you didn't do it. You didn't do it okay. Yeah yeah yeah yeah yeah.
01;03;59;17 - 01;04;04;01
Nicolas Lirio
Well and so there were all these smaller producers like me.
01;04;04;04 - 01;04;04;22
Kent Boucher
Yeah.
01;04;04;24 - 01;04;15;01
Nicolas Lirio
We don't know anything, but, we got a really, really zero. So what, you didn't. There were all these.
01;04;15;04 - 01;04;28;20
Nicolas Lirio
Hundreds of things I got to keep track of. So you basically made, you and your your team made it somewhere. That was a lot easier. Yeah. And with Google so far, smaller farms. Right. Do you want that?
01;04;28;21 - 01;04;56;18
Seth Oren
Yeah. Yeah. No it's variance that's really I feel there about the barrier. You know you locally right. How are you. Like I see this coming. It's like okay there is a version that I feel needs to happen. There's just too much. I mean, everybody you talk to whenever. There's just too much. Okay. What are some turnips? I really see this.
01;04;56;19 - 01;05;21;01
Seth Oren
I see a renaissance. I think the people, you know, this is human nature. You're forced to diversify if things get a little tough, right? About, you know, like a story about this couple that from Connecticut and, like, you know, I won't go into that at some point. Just talk. How bad do you want to work hard? But anyway, go down the trail.
01;05;21;01 - 01;05;48;02
Seth Oren
Yeah. So there is potential for all these there's barriers, right, that prevent certain things from happening. Pollution, whatever that may be. And, I think a lot of it is like communication certain that a small growers that are producing survive to have the food safety regulation. I tell you, it's like, yeah, it's like.
01;05;48;05 - 01;05;48;28
Kent Boucher
It's a great point.
01;05;49;03 - 01;05;52;17
Seth Oren
It's it's never going to reverse it. So like that's the.
01;05;52;17 - 01;05;56;25
Nicolas Lirio
Worst part of regulation is even when it's not useful anymore.
01;05;56;27 - 01;06;24;06
Kent Boucher
Well but yeah, but also it's way this fan of its weight relies on you know, I'm thinking here, remember, once we've sort of naturally grown organic right. You can you it allows you to sell your product or even like, you're and like with his, non-GMO soybeans. Yeah. Yeah. You know, he's able his, his market that he's, selling to double the cost of his.
01;06;24;06 - 01;06;24;28
Kent Boucher
Yeah.
01;06;25;00 - 01;06;28;20
Nicolas Lirio
But it's also a smaller, smaller market.
01;06;28;22 - 01;06;37;02
Kent Boucher
There's a small number of people willing to do it in that market. Yes, it screws up this.
01;06;37;04 - 01;06;59;20
Seth Oren
And I think, I'm so glad that it's like. I think that's one thing that like, if you want to just, you know. Yeah. Coach from Montana State that Bob and and, you know, I'll tell you, but he just singer someone says like so but it would be fine for us.
01;06;59;21 - 01;07;00;11
Kent Boucher
To.
01;07;00;13 - 01;07;01;11
Seth Oren
Look for.
01;07;01;14 - 01;07;03;05
Kent Boucher
Opportunities that.
01;07;03;06 - 01;07;17;04
Seth Oren
Would bear, honestly, to look at what's coming down like in terms of regulation, like 95 to 95%, or when something new happens, what do they do?
01;07;17;06 - 01;07;17;21
Kent Boucher
Yeah.
01;07;17;23 - 01;07;24;28
Seth Oren
Push back. Yeah. And then you're wrong. But what percent said
01;07;25;01 - 01;07;30;02
Kent Boucher
Yeah. Like right. And there for.
01;07;30;05 - 01;07;30;19
Seth Oren
There.
01;07;30;22 - 01;07;33;23
Nicolas Lirio
And usually the ability to.
01;07;33;25 - 01;08;19;21
Kent Boucher
Happen an industry with to get around. Yeah that's true. The companies that. Yeah. In the program going right away, I mean, unfortunately, I don't think it's wrong to say this, but, it's lost value over the first when it first came around, especially year. And it wasn't just because of, you know, because of what was going on with it for the state, all virtually and highways were major delays were expanding, falling and, and, the dot I was buying a lot of seed to shutdown those easements on the highways and railways and so forth.
01;08;19;24 - 01;08;30;04
Kent Boucher
And they gave to companies who, right, grew worse than the yellow tag constraints. And that right away made a lot of. Yeah.
01;08;30;07 - 01;08;51;26
Seth Oren
And I see all the time I mean, seriously all the time are instinct and it's why we got to like and it's not saying just over and you know, I mean like all the time. Okay, I'll this serve called a discernment about what are these policies. And.
01;08;51;26 - 01;08;52;10
Kent Boucher
Yeah.
01;08;52;13 - 01;08;57;13
Seth Oren
But if if you run with it.
01;08;57;16 - 01;09;19;14
Kent Boucher
And be aware of people that only walk because they're, they're excusing themselves for not going the extra mile, but it also them if you go the extra mile, they don't. So you weighed down from from taking advantage if they're not willing to. Yeah, I think that's for all of life.
01;09;19;19 - 01;09;44;11
Seth Oren
That's just going to say it's like, surround yourself with those people that are looking for opportunities. And it's like, it's not the end of the world, right. I think unfortunately, there's more of the latter of, you know, it's, oh, we got to do this now. Yeah. It really is generally a reason for something. Again, I'm not saying we need to be, you know, crazy on some of this stuff, but that might be a very easy one.
01;09;44;15 - 01;09;45;17
Seth Oren
I don't.
01;09;45;20 - 01;09;47;04
Kent Boucher
Oh, it's just.
01;09;47;07 - 01;09;48;09
Seth Oren
You know, I'm.
01;09;48;12 - 01;09;54;19
Nicolas Lirio
Usually like, yeah, with change and guaranteed change regulation.
01;09;54;24 - 01;09;55;14
Kent Boucher
Yeah, yeah.
01;09;55;17 - 01;10;23;07
Seth Oren
Yeah, yeah. And you really think about it I mean but I was I love thinking about the people competition and that's what's interesting. But competition is one of the most healthy things we can have in the United States. You know they won't. What do you mean? But iPhone, it's right. And the iPhone would be what it is unless you had Gates and Microsoft.
01;10;23;07 - 01;10;24;01
Seth Oren
Yeah, they were.
01;10;24;06 - 01;10;28;06
Kent Boucher
All right. I hate texting people, but I sure am thankful for when.
01;10;28;08 - 01;10;44;11
Seth Oren
I gave you a jam is no aspect of, you know, you get somebody that drawing too much competition and not what you like. You've lost, you know, diversity, right? And you've actually lost progress. I think is even more dangerous.
01;10;44;13 - 01;11;12;20
Nicolas Lirio
The point I actually think and Payton was the first one and he said he said that Walmart would double prices and and like really limited what they do except a little bit EMS came on in whatever. And you should. Those are the only two that in terms of distribution close to well the you know, fairway I love those but still eat well.
01;11;12;27 - 01;11;34;14
Nicolas Lirio
You know I mean at Walmart. Yeah. So I think I think you're right. I think competition is really needed. And we talked about it a bunch here. I just it just makes it shows and not just our customers. Better product. We're good. We are better humans. Yeah.
01;11;34;16 - 01;11;35;10
Seth Oren
Absolutely.
01;11;35;11 - 01;11;47;04
Nicolas Lirio
Just even, like spouses, you know, all the way up or, you know, rapid trails, like you're going to be a better human mouse, right? Just because you have an absolute.
01;11;47;07 - 01;11;50;12
Seth Oren
Yeah. So you.
01;11;50;14 - 01;12;19;29
Seth Oren
You know, all these things that. Okay, so do you want to stay relevant? You're going to have to do food safety. There's a new recall all the time. It's like backwards. Right. And so we just kind of looked at okay. Like it wasn't enough food safety regulation. Regulation in general from a from a produce farm standpoint and been around for I mean really in the early 2000, I think it was there's a recall that really kick things gear.
01;12;20;02 - 01;12;26;15
Seth Oren
Oh yeah. This is a huge one and I think it was 2015, maybe cantaloupes. There's a huge cantaloupe was.
01;12;26;15 - 01;12;28;27
Nicolas Lirio
Very cold on like 19, 2019.
01;12;28;27 - 01;12;33;23
Seth Oren
Yeah, yeah, yeah I mean yeah, yeah, yeah.
01;12;33;25 - 01;12;36;28
Kent Boucher
That whole the whole world. Yeah, yeah, yeah.
01;12;36;29 - 01;12;45;13
Nicolas Lirio
Well, that's the point now is like one of the most intense. Oh, yeah. There really is that's that's like training really wild.
01;12;45;16 - 01;12;49;22
Seth Oren
Beansprouts. They were knocked out. Yeah yeah yeah.
01;12;49;24 - 01;12;50;07
Kent Boucher
That's right.
01;12;50;07 - 01;12;54;29
Seth Oren
Yeah yeah yeah. Oh yeah. Oh that's.
01;12;55;02 - 01;12;58;06
Kent Boucher
Not. Yeah I love.
01;12;58;08 - 01;13;00;06
Seth Oren
Yeah, yeah.
01;13;00;08 - 01;13;05;07
Kent Boucher
So as long as you just like.
01;13;05;09 - 01;13;09;16
Nicolas Lirio
You know, you're still in your soup, you're buff.
01;13;09;19 - 01;13;12;22
Kent Boucher
Every sandwich back there. Yeah.
01;13;12;23 - 01;13;14;29
Nicolas Lirio
And I loved it I love it, I love it.
01;13;15;00 - 01;13;27;03
Seth Oren
Yeah. And so this is new, right? This is in the in for forever. But then I think what happens change. Okay. Where where are the opportunities. Like it. Really now. Now to easier.
01;13;27;07 - 01;13;28;01
Kent Boucher
Yeah.
01;13;28;04 - 01;13;40;23
Seth Oren
Easier. Like it's not as much of a headache I mean that's all. Yeah. It is really that. Yeah. It allows so that more people can be growing different places.
01;13;40;26 - 01;14;10;08
Nicolas Lirio
Is if you built well who makes you feel that's the bottom line. But if you have a monopoly that buys from them, but it might even go down right now. So that squeeze real bad. So as long as they have strong say in what they sell, you know, their, their output. Yeah I'm the input you know. Yeah. It's literally tripled the price because that way more people on the ground sure been rounded up.
01;14;10;11 - 01;14;26;08
Nicolas Lirio
You know like that that happened okay. As long as the producers are selling for. Right. You know, and I've asked you this or, on or off air to producers actually make money when they sell Walmart.
01;14;26;11 - 01;14;44;02
Seth Oren
Yes. Yeah. I mean, so a lot of times, right. As we're talking earlier, the producer doesn't go to because they're just selling college work, right. So they contract with the.
01;14;44;04 - 01;14;51;18
Seth Oren
Like, yeah, I mean, you show up, but let's say it. So I.
01;14;51;20 - 01;14;53;09
Kent Boucher
Love.
01;14;53;11 - 01;15;10;23
Seth Oren
Love whatever it is. And they have this million square foot that big cooler. It's got some doctors and broker. Right. So they're contracting you so much or whatever. You know bull crap is Nagas building.
01;15;10;25 - 01;15;11;20
Nicolas Lirio
That's crazy.
01;15;11;22 - 01;15;24;24
Seth Oren
Yeah. There's there's doctors I've seen with I mean 50, 60 doors. Yeah. I mean Costco distribution center just brilliantly. And I'm like.
01;15;24;27 - 01;15;29;08
Kent Boucher
Oh yeah, this is let me guess. Yeah. Yeah.
01;15;29;10 - 01;15;46;13
Seth Oren
They have I mean you literally Costco set up so brilliantly. Yeah. I mean there's a reason things make you go from the house side of the building where everything gets everything going. Oh. Cause the right side of the building does just move. Who's going for inside the building?
01;15;46;14 - 01;15;47;13
Nicolas Lirio
How you.
01;15;47;15 - 01;15;55;26
Seth Oren
So to answer your question, yes, they do know there's market, you know, but it's not like getting outside. These guys are.
01;15;55;27 - 01;15;57;20
Kent Boucher
But,
01;15;57;22 - 01;16;02;12
Seth Oren
That's that's very my favorite.
01;16;02;15 - 01;16;05;26
Kent Boucher
But.
01;16;05;28 - 01;16;32;21
Seth Oren
It's it's. Yeah. There's a whole thing. But, no, because they don't even know who's going to. Because the broker in the cooler in the ship that said, okay, we have to give this much to, you know, Walmart, this much to Costco, to whoever it is, processor. And all the same, you know, now it might be out of the same, not out of the same lot or block just totally different.
01;16;32;23 - 01;16;37;14
Seth Oren
I mean, abstract compared to what we're used to in the Midwest, because you have it. Right?
01;16;37;15 - 01;16;43;20
Nicolas Lirio
Well, we actually have to. Oh yeah. Yeah, lots of fields.
01;16;43;23 - 01;16;56;28
Seth Oren
You guys. The average corn bean grower, you mean let's break down into half acre squares and then that that. Right. So they actually earmarked that as the beginning of the season.
01;16;57;00 - 01;17;04;03
Nicolas Lirio
That's theirs. So they and then do they end up paying per pound or they pay per acre.
01;17;04;07 - 01;17;34;00
Seth Oren
So question. So West Coast generally a per acre. Do you know the big the big process Ole Taylor. You know and the reason I mentioned Walmart. And so they they know blocks their state that they all have different in this one. All have different constraints of what it takes producer for said entity. For example, very near some people you a mile of a dairy.
01;17;34;02 - 01;17;42;29
Seth Oren
Some people two miles. I if it's going to Eggrolls and there's a Coke step the matter.
01;17;43;01 - 01;17;43;20
Kent Boucher
Come.
01;17;43;22 - 01;18;00;15
Seth Oren
Out of it. So that's a challenge that faces who stuff and that's why they do it that way, is because of shipper faster I know I have you know, X amount of power lines far away or far away from.
01;18;00;17 - 01;18;03;26
Nicolas Lirio
The production vary per pound per acre in.
01;18;03;27 - 01;18;05;06
Seth Oren
Yeah.
01;18;05;08 - 01;18;06;24
Nicolas Lirio
Yo, you know.
01;18;06;25 - 01;18;18;15
Seth Oren
Yeah. Tell quote now that and we're talking West coast, the West Coast, it's like you can pretty much 5,000 pounds coming off that acre or east Coast.
01;18;18;18 - 01;18;20;05
Nicolas Lirio
I love the name.
01;18;20;06 - 01;18;25;17
Seth Oren
Yeah, yeah. And they're actually essentially.
01;18;25;19 - 01;18;29;13
Kent Boucher
Grown oak trees. Hey, hey.
01;18;29;15 - 01;18;45;03
Seth Oren
No. So it's really, I wish it was. It's like Texas and West. And then you come to the East Coast and then, you know, Louisiana and east. And generally those are on a per pound. And you you ask why? Why.
01;18;45;05 - 01;18;45;10
Kent Boucher
Yeah.
01;18;45;13 - 01;18;51;07
Seth Oren
Why is because we have weather. It's that simple. So you.
01;18;51;07 - 01;18;52;15
Nicolas Lirio
There's variants.
01;18;52;17 - 01;19;04;15
Seth Oren
That you can't earmark the year okay. Yeah. We hear all day I hear you guys and say here's where we're going to plant whatever it is. So we get rain and then we're going to move 20 miles south where we didn't get.
01;19;04;15 - 01;19;20;07
Nicolas Lirio
Anywhere on the West Coast to where it's basically how much is goes out, how does anybody make any money on profit? And secondly, or like how do you stand out? And secondly, prices.
01;19;20;09 - 01;19;35;16
Seth Oren
Right. So well, so how do you, how do you, how do you, you basically so let's call us so you are very just we're producing as many acres. We're gonna, we're going to tack on 20% the end.
01;19;35;19 - 01;19;38;11
Nicolas Lirio
Well that really it's like yeah. Wow.
01;19;38;11 - 01;19;39;27
Seth Oren
Yeah. Yeah. No it's. Yes.
01;19;39;28 - 01;19;46;02
Nicolas Lirio
I mean and then basically producers in the other because all you.
01;19;46;04 - 01;19;46;22
Kent Boucher
Every.
01;19;46;24 - 01;19;51;07
Seth Oren
So if you want to make more money grow more acres.
01;19;51;10 - 01;20;18;27
Kent Boucher
So so large scale agriculture is kind of related. So thinking about the more I learned about, alternative cropping and, and, you know, small farm revival here and in Iowa, a big thing that is starts, consumer. Right? Yeah. Growing on your farm and the farmer once or twice a week or, you know, maybe 2 or 4 farmers markets there during the growing season.
01;20;19;00 - 01;20;36;29
Kent Boucher
Yeah. So big thing that is starting to happen. Are these, like, distributor for, you know, organic growers sort of grown. Yep.
01;20;37;01 - 01;20;55;04
Kent Boucher
I think it's a brilliant idea for bringing stability and predictability and cutting down on the amount of market each each, growers. Then just the response that it.
01;20;55;07 - 01;21;33;11
Kent Boucher
My worry is that these growers are going to essentially follow this. They're just reentering the early industrial ag model is today where, the direct consumer model start bringing in middlemen and eventually it's just, you know, lack engineering of, what's already happening. Do you think that is like a big concern or do you think it will it won't get that far.
01;21;33;11 - 01;21;40;09
Kent Boucher
It'll cap, you know, just one middle class in three step. Yeah. I mean, what do you think?
01;21;40;12 - 01;22;04;00
Seth Oren
Yeah. So. So actually this is a really good point. And I'm glad you brought it up because what I just said this when I was going to get into this renaissance, what I see is happening in the Midwest. Right. And and then I'll get to so and it's just it's these smaller. Yeah. Produce outlets. They're going to start firing back up because of all sorts of issues.
01;22;04;02 - 01;22;13;10
Seth Oren
One of them largely is what happens when you get big at every step that, you know, process just all wants to take their, know, scrape.
01;22;13;16 - 01;22;16;13
Kent Boucher
So if you have.
01;22;16;15 - 01;22;19;15
Seth Oren
This American business, I mean, this is what it is.
01;22;19;17 - 01;22;29;18
Nicolas Lirio
Now. Yeah. I mean, I have that if you want to be wealthy, you have one of two options. You sell this, subject of massive.
01;22;29;20 - 01;22;31;12
Seth Oren
Volume or.
01;22;31;14 - 01;22;33;08
Nicolas Lirio
You sell to someone who sells to the masses.
01;22;33;15 - 01;22;34;05
Seth Oren
Interesting.
01;22;34;07 - 01;22;35;26
Nicolas Lirio
Those are your options.
01;22;35;28 - 01;23;08;01
Seth Oren
I'm gonna argue that I want to argue that because you're you're right in that that's one viable option is sell to the masses of the masses. You know, like, okay, so this broke and all these massive chains, so you get this thing now and you can recover your margin. How do you produce margin? Right. Do as many things you have to do you bigger or you have to maintain along the process.
01;23;08;08 - 01;23;27;18
Seth Oren
So in terms of production like so you grew your own produce called and sell it from your own store that you market. Did you want them customers you really want? Right? Yeah. Because you're maintaining all that margin that everybody else is taking in a volume based model.
01;23;27;20 - 01;23;35;03
Nicolas Lirio
Yeah. But they wouldn't you wouldn't be wealthy. I'm not talking about getting by. I'm talking about like people know mine.
01;23;35;06 - 01;24;00;15
Seth Oren
So so so yeah. And well, fine by whatever. For the sake of this, I don't in Idaho that had to produce it. Okay. He was growing about 80 acres produce and you got really good. What are you good at. You got good at everything that he grew and multiple things he he bought as few side items he could.
01;24;00;18 - 01;24;03;21
Seth Oren
He grew squash. He grew.
01;24;03;24 - 01;24;07;26
Kent Boucher
I was romaine, yeah.
01;24;07;29 - 01;24;33;10
Seth Oren
There's a lot he grew basically almost everything that you do, the berries and lemons and you had a little farms it had in town. The other about it's like 40 acres, just small in one town. You only have one store. Okay. Falls, Idaho. And he selling it. And it was like that. It was more than ten bucks.
01;24;33;12 - 01;24;34;09
Kent Boucher
All right.
01;24;34;12 - 01;24;42;12
Seth Oren
So, I mean, what what is. Well, the I don't know, but, what he said he had.
01;24;42;14 - 01;24;46;20
Seth Oren
Yeah. So he.
01;24;46;22 - 01;24;49;23
Kent Boucher
Had more. Yeah. Yeah.
01;24;49;25 - 01;25;12;22
Seth Oren
But but so it's like you would think. Okay. This. Yeah, it was more than the actual number was, but I asked, I said, man, he said, don't get me wrong. First year for hiring someone. Go on. And he said, so all I had was, you know, that maybe having 300 customers and then $40.
01;25;12;25 - 01;25;14;00
Kent Boucher
01;25;14;02 - 01;25;17;24
Seth Oren
That's when you hit that for what it is 300 customers.
01;25;17;27 - 01;25;19;27
Nicolas Lirio
I would masses row.
01;25;19;29 - 01;25;22;07
Seth Oren
How do you think one Walmart store.
01;25;22;10 - 01;25;32;08
Nicolas Lirio
Well yeah. Yeah yeah yeah the corner. But when I say I just mean distribution of of relevance. Yeah. That's you could be let's say like you.
01;25;32;09 - 01;25;35;06
Seth Oren
Say not hungry.
01;25;35;09 - 01;25;46;15
Nicolas Lirio
Yes. Well I'm not saying like apple so I'm saying like smokey row. And I was kind of okay. And you've got eight local.
01;25;46;17 - 01;25;48;14
Kent Boucher
Yeah. That's right. Yeah.
01;25;48;14 - 01;25;51;23
Nicolas Lirio
Well I haven't.
01;25;51;25 - 01;25;55;03
Seth Oren
Done.
01;25;55;05 - 01;25;56;24
Nicolas Lirio
And and so.
01;25;56;29 - 01;26;01;14
Kent Boucher
I mean at least burns. No I don't know, I don't know.
01;26;01;17 - 01;26;04;21
Nicolas Lirio
I feel like I need to defend my wife's just.
01;26;04;23 - 01;26;07;04
Kent Boucher
Oh, wow. What's not so.
01;26;07;11 - 01;26;12;05
Nicolas Lirio
Well, I mean, if anybody went in there, I would love it. And I have their all credit. That's.
01;26;12;07 - 01;26;14;28
Kent Boucher
Yeah, that's not as far as very good coffee.
01;26;15;02 - 01;26;39;04
Nicolas Lirio
Thank you. So I, so what I mean by masses is like, oh, you really are hundreds may problem solver places a thousand people per day. I would say like wealthy relatively. They're you have two options. You're either you're selling dollars. Yeah. Or you're the cleaning lady who has one client.
01;26;39;04 - 01;26;40;13
Seth Oren
I tell, you know.
01;26;40;15 - 01;26;41;09
Nicolas Lirio
That's kind of my.
01;26;41;10 - 01;26;55;23
Seth Oren
Yeah, I see what you're saying. I mean, yeah, I think it's relative. Yeah, yeah, I think that is just a relativity of what is the masses and what is. Well, I mean, hey, I but what are you really. Yeah. Oh yeah.
01;26;55;28 - 01;27;03;26
Nicolas Lirio
Independent of, when we, we had to be moving. We got a big, big cover.
01;27;03;28 - 01;27;04;12
Kent Boucher
We were like an.
01;27;04;12 - 01;27;12;18
Nicolas Lirio
Hour, 40 minutes. So you you you in the living in a little trailer, like.
01;27;12;18 - 01;27;18;10
Seth Oren
Yeah. Oh, sorry. We didn't actually live in that. That was hungry rig.
01;27;18;14 - 01;27;19;10
Nicolas Lirio
Okay.
01;27;19;13 - 01;27;23;05
Seth Oren
Which is good Asian marketplace.
01;27;23;07 - 01;27;30;14
Kent Boucher
But is it what you go, you know, you got Cambridge, Wisconsin.
01;27;30;16 - 01;27;33;14
Seth Oren
And you look for some Black Lightning trailer.
01;27;33;16 - 01;27;47;21
Kent Boucher
It's, it's 18ft long, fully. It's like if you message something, this is what you it's it's pretty sweet. I. Yeah, yeah yeah yeah.
01;27;47;22 - 01;27;53;14
Nicolas Lirio
There you have, you have one of the most upcoming.
01;27;53;17 - 01;28;03;22
Kent Boucher
Proteins and you lungs surgery.
01;28;03;25 - 01;28;04;21
Kent Boucher
Which is like.
01;28;04;22 - 01;28;05;15
Nicolas Lirio
The desperation.
01;28;05;15 - 01;28;06;11
Kent Boucher
Here.
01;28;06;14 - 01;28;10;14
Nicolas Lirio
Like you already sold all your clothes. Yeah, right.
01;28;10;16 - 01;28;16;15
Kent Boucher
Nick. Yeah. If you.
01;28;16;18 - 01;28;19;06
Kent Boucher
Oh what would you do that for. For that.
01;28;19;08 - 01;28;23;07
Nicolas Lirio
Like a trailer. Yeah. Oh, boy. I honestly.
01;28;23;10 - 01;28;24;14
Kent Boucher
Yes.
01;28;24;16 - 01;28;34;09
Nicolas Lirio
No no no, honestly, I mean, it's kind of given me take what you have it out of it. And I would put our, house tools. Right.
01;28;34;12 - 01;28;35;05
Kent Boucher
Oh, there you go.
01;28;35;05 - 01;28;48;05
Nicolas Lirio
I'm tired of taking up our whole, like, pantry closet area. So go into one of the other houses. You know, I want to go in there and and, you know, I or I would never be. Yeah.
01;28;48;10 - 01;29;03;01
Kent Boucher
All right. Yeah. That's, But. Yeah, I mean, when we first set up, earlier. Yeah, we were for sure.
01;29;03;03 - 01;29;03;22
Kent Boucher
Yeah.
01;29;03;25 - 01;29;23;12
Nicolas Lirio
I mean, I wasn't, I was not, but, you know. Yeah. But, All right, so you move content. Yeah. Really cool. You got really cool there, in a crazy cool shot place or, so some cool.
01;29;23;12 - 01;29;31;03
Seth Oren
Shot shop that I want to shop. What's yours? I'm. I'm still probably in Birmingham. Yeah. I'm a.
01;29;31;03 - 01;29;32;21
Nicolas Lirio
Bargain.
01;29;32;23 - 01;29;34;05
Seth Oren
Shout. I've heard.
01;29;34;07 - 01;29;40;02
Nicolas Lirio
Shout. But I've also, you know, the worst one. Hard. How hard is that?
01;29;40;09 - 01;29;41;12
Seth Oren
Hard? Yeah.
01;29;41;15 - 01;29;43;08
Nicolas Lirio
Yeah, yeah. Oh.
01;29;43;11 - 01;29;46;14
Kent Boucher
Oh, it's.
01;29;46;17 - 01;29;47;09
Seth Oren
Demented.
01;29;47;11 - 01;29;48;16
Kent Boucher
Yeah, right.
01;29;48;18 - 01;30;02;26
Nicolas Lirio
You've one of the craziest stories. The fans from your place. And don't, don't. When you bought it. Go, go back to 1240.
01;30;02;28 - 01;30;04;22
Nicolas Lirio
Yeah yeah yeah yeah.
01;30;04;24 - 01;30;11;20
Seth Oren
No, this is a story, and I've had a lot of fun. I'm glad. I appreciate you guys coming up. Oh. That was. It's really.
01;30;11;27 - 01;30;14;09
Kent Boucher
You. Oh. So we're going to save the house.
01;30;14;10 - 01;30;21;29
Nicolas Lirio
Yeah. Yeah. You know, so it's like we it's like man, he he just it.
01;30;22;01 - 01;30;23;29
Seth Oren
And it's like I was.
01;30;23;29 - 01;30;25;21
Kent Boucher
Like oh the this one.
01;30;25;26 - 01;30;29;29
Seth Oren
Is.
01;30;30;01 - 01;30;33;04
Kent Boucher
Just is your virtual.
01;30;33;07 - 01;30;33;24
Seth Oren
So much.
01;30;33;27 - 01;30;40;20
Kent Boucher
Really. House is out.
01;30;40;22 - 01;30;44;03
Kent Boucher
Over. Just so.
01;30;44;05 - 01;31;08;22
Seth Oren
Yeah. So so, farm. But, just under a year ago, is a really cool story, and it was. And I want to bring it up. So I want to tell the story first. And I didn't really know this thing, which is very interesting when we first saw it. And she only makes it because it was like.
01;31;08;22 - 01;31;33;13
Seth Oren
It was just like, turning on her and turning over another stone. So basically this farm in southern Wisconsin, my wife and I, and, we first up my in-laws live kind of near. So we were living in Idaho and, you know, we could use, you know, she was like, well, we've been here and years, you know, back home, we want to raise a family and stuff one day.
01;31;33;13 - 01;31;36;18
Seth Oren
And, you know, you know.
01;31;36;20 - 01;31;37;25
Kent Boucher
Before you.
01;31;37;27 - 01;31;44;04
Seth Oren
Actually, we got one, you know, story from you.
01;31;44;06 - 01;31;45;21
Kent Boucher
Yeah. Yeah.
01;31;45;24 - 01;32;10;25
Seth Oren
Yeah. Yeah. No. There. Yeah. Well, she's out now. So, so anyway, I got talking to the neighbor one day and. Very sorry. So, she's she's grown up, this farm. She's my neighbor now. She was telling me, you know, history of this, that she grew up there. Her brother bought the farm from his mom.
01;32;10;27 - 01;32;30;07
Seth Oren
90s. Okay. And you farmed it, you know, a little bit here and there. That it was a quarry. So you guys saw it? Yeah. Yeah, I'm out of x land. Out of that area is something just marvelous. So. Yeah. Yeah. Like how much soil is displaced? Yeah.
01;32;30;08 - 01;32;32;10
Nicolas Lirio
Truckload and truck.
01;32;32;13 - 01;32;35;27
Seth Oren
To build houses. Yeah. It's crazy. You just think about.
01;32;36;00 - 01;32;47;03
Kent Boucher
Yeah, it's about that just wherever you development. Yeah. You know, soils. I mean, a lot of times I've learned maybe this is just a lot of doubt, but.
01;32;47;05 - 01;33;00;17
Nicolas Lirio
Oh, yeah. No, my mother law have a new build development, and they put sod like, a ton of rain drenched water as well. Yeah.
01;33;00;19 - 01;33;02;06
Kent Boucher
Yeah, yeah, yeah.
01;33;02;10 - 01;33;32;00
Seth Oren
Oh, crazy. Yeah. So. So, anyway, he died and, wife, kids or really anybody to leave to and, ended up donating his estate to an organization in Milwaukee. And it's a phenomenal organization. You know, but there was some animosity amongst the siblings, about, you know, the family and basically, you know, he had three surviving sisters.
01;33;32;03 - 01;34;00;18
Seth Oren
They all grew up, one of which is neighbor that, you know, it goes down most of the time. They're coming to plan. I mean, I have no shame in saying that because they lined everything like a decent good deed. So, you know, it was just one of the things. Well, I told my wife, I said I said, you know, this place is worth for.
01;34;00;18 - 01;34;13;20
Seth Oren
I mean, it's yeah, I, I messed things in life, so. Want to get married. They have kids. Piece of land can manage to be sued on these things for, it's hard to.
01;34;13;22 - 01;34;20;08
Kent Boucher
Bond. Yeah. So. Yeah. So there you.
01;34;20;10 - 01;34;46;16
Seth Oren
But, so and started going through the process and it, it was basically because I guess there's mama sisters and, you know, things like that. As you know, being creative again seem like in terms of regulation or why is this happening can be an opportunity, if you know what I mean. And so like one in Mark.
01;34;46;19 - 01;34;47;02
Kent Boucher
Oh yeah.
01;34;47;03 - 01;34;51;00
Seth Oren
No. Never happened, never happened. And just okay this.
01;34;51;04 - 01;34;55;27
Nicolas Lirio
House is I mean there's a farm on one side of the house is basically in the direction of.
01;34;55;29 - 01;34;58;16
Seth Oren
Yeah, yeah. We're surrounded. I mean we're.
01;34;58;18 - 01;35;01;00
Kent Boucher
Just trying to but yeah.
01;35;01;00 - 01;35;02;13
Seth Oren
Yeah yeah yeah.
01;35;02;13 - 01;35;14;26
Nicolas Lirio
Yeah. You're there's that. Yeah. When you, when you're like, or if you're on someone else's land and you're by the highway and you're platforms, you really got to be like one or.
01;35;14;28 - 01;35;18;05
Kent Boucher
Yeah, yeah, yeah, yeah.
01;35;18;07 - 01;35;43;28
Seth Oren
But yeah. So, so I just yeah, there's an opportunity do there something weird is going on here and, and for me it was just public information, court cases and stuff. And I watched and I found that person was, you know, as it was going, you know, through the system got to them and, you know, basically say, hey, this is I'm interested in preserving this thing.
01;35;43;28 - 01;36;10;05
Seth Oren
Long story short, we it's a year long ordeal. It was some a lot of work, and convincing. And we did pull it off. So what was actually, you know, after we had purchased is sort of the research, and it was actually my address. And she's like, what is this? There's a whole list. And if you had that stuff.
01;36;10;07 - 01;36;11;23
Nicolas Lirio
Oh, yeah, yeah, yeah, yeah.
01;36;11;26 - 01;36;14;24
Seth Oren
Yeah, yeah. So, it was before.
01;36;14;26 - 01;36;18;10
Nicolas Lirio
Oh yeah. Yeah. Just for is important that.
01;36;18;13 - 01;36;21;25
Kent Boucher
Oh, right. Okay.
01;36;21;27 - 01;36;44;07
Seth Oren
Yeah. So. So what is this I don't know sinister that had my address like, oh, this is another. Yeah. You know, I mean cool. I'm all about. Yeah, I started doing this and this is over. There's but so I've read since then you kind of bring this together. What happened?
01;36;44;07 - 01;36;45;26
Kent Boucher
Pam, what's your problem?
01;36;46;01 - 01;37;08;13
Seth Oren
So, the town of how our town was started. So? So I found something in 1919, a college road. And at this university in Wisconsin of, you know, how Cambridge, Wisconsin came and asked people. You know what I mean? It's very cool. So I read this and just kind of did my own deep dive around this area, this and all that stuff.
01;37;08;16 - 01;37;29;09
Seth Oren
And long story short, I think this is what's so crazy, right? We have a whole cast about the professional meeting or, you know, yeah, I'm like, oh, this is like, this is interesting like that. Yeah. Like people will always have something.
01;37;29;11 - 01;37;30;08
Kent Boucher
Oh yeah.
01;37;30;10 - 01;37;57;20
Seth Oren
Always will. And it's like, I think what made this country great is the people that enough? Yeah. I'm so. Yeah. And it's not like, oh you do. You know a bunch of that is more like, well, your position of people in Connecticut at times go back 35. They heard about this called territory and the farmland prairie and the opportunity.
01;37;57;20 - 01;38;05;26
Seth Oren
Right. And just put yourself in that position where it's like this maybe, I don't know Connecticut.
01;38;05;28 - 01;38;06;08
Kent Boucher
Yeah.
01;38;06;15 - 01;38;32;16
Seth Oren
But what I do know is that you want to find something, you know, and, and make them can live their life so they up their lives. Right. And this is the story of, from Europe and migration and all this stuff. And it's like they, they they took everything, their families, everything. They didn't have to fly back to my dad for Christmas is like seeing the world.
01;38;32;19 - 01;38;36;13
Seth Oren
That's like that's what it was.
01;38;36;15 - 01;38;41;00
Kent Boucher
A lot of us seasonal. And so I probably. Yeah.
01;38;41;04 - 01;38;42;16
Seth Oren
That's right.
01;38;42;22 - 01;38;45;10
Kent Boucher
Yeah yeah yeah yeah yeah.
01;38;45;13 - 01;38;58;15
Seth Oren
And so think like steamship in Milwaukee and walked. It's about a seven mile walk on a trail to a high point. And they said this is home. That's 1835.
01;38;58;20 - 01;39;01;05
Kent Boucher
Yeah.
01;39;01;07 - 01;39;05;07
Seth Oren
They're. Yeah. Okay. I'm I told you this.
01;39;05;10 - 01;39;16;28
Kent Boucher
I said three years or. Well, then there was a little, little teaser for coming up very soon that we believe would have affected areas.
01;39;17;00 - 01;39;33;22
Seth Oren
Oh, absolutely. Yeah. I mean, for that, he was like, it's eight miles per hour, right? Yeah. You've got you've got that going on. You've got still moose and the landscape like landscape. I mean just.
01;39;33;25 - 01;39;35;10
Kent Boucher
Yeah. Wild place. Yeah.
01;39;35;12 - 01;40;00;03
Seth Oren
How different was it? Was it was a mistake. We didn't see 48. So so this is and and they, they literally and it was pretty cool. After purchasing I have the, the record of every transaction that was ever made on this farm. And one not one it's very top is Erasmus now U.S. government.
01;40;00;05 - 01;40;00;22
Kent Boucher
Man.
01;40;00;25 - 01;40;02;00
Seth Oren
They claimed it.
01;40;02;03 - 01;40;03;09
Kent Boucher
Cool name to address.
01;40;03;12 - 01;40;09;08
Seth Oren
Interest check. We got a list in August. Yeah, maybe.
01;40;09;10 - 01;40;13;28
Kent Boucher
Yeah, but none. Yeah, yeah. We're.
01;40;14;00 - 01;40;21;13
Seth Oren
But. Yeah. Arrests and marriages. That was a name. And they had kids. And so since. But.
01;40;21;16 - 01;40;29;02
Kent Boucher
Yeah. Yeah, it's just big business. Yeah. This is, the part of.
01;40;29;08 - 01;40;39;27
Nicolas Lirio
The, the there's kind of like a curved area. So the answer cut over. So there's literally, like a whole perimeter actually.
01;40;39;29 - 01;40;54;06
Kent Boucher
Is it high horse shit. Yeah. Yeah. You're right. Like I'm. Yeah. That's right. Yeah. Everywhere. Hirsch. Yeah. Oh.
01;40;54;09 - 01;40;55;11
Seth Oren
But our food was local.
01;40;55;18 - 01;41;02;11
Kent Boucher
Yeah.
01;41;02;13 - 01;41;05;07
Kent Boucher
Oh. Oh.
01;41;05;09 - 01;41;06;01
Nicolas Lirio
I like.
01;41;06;03 - 01;41;08;18
Kent Boucher
Josh. Yeah.
01;41;08;21 - 01;41;22;03
Seth Oren
So? So anyway, so. So they stay here and so you guys still there? I think they finished it 1050. Okay, it's like that. There's some.
01;41;22;08 - 01;41;33;09
Kent Boucher
But, like, my timeline for years, I.
01;41;33;11 - 01;41;57;00
Seth Oren
Yes. So they finished towers and. Well, really cool story. I'm. I'm figuring this all out after the fact. You know, it's really cool. Like, I've been to the local history of whatever it is where you are. House, farm, you. There's so much cool stuff out there that you can learn. And so let's dive in deeper and, lo and behold, it pamphlet.
01;41;57;00 - 01;42;31;00
Seth Oren
And the reference to so 50 came, it came around 1853. And they said, look, we're where are they now? And, you know, we're gonna make our own rules. Yes. We stuff and, so, you know, we have taxes and we have our land, who's where and all these things. So houses and you guys see, there's a smokehouse and there's barns and the houses, there's chimneys, the control rooms.
01;42;31;00 - 01;42;41;05
Seth Oren
There was a Baptist church, one of the first area in the living room of the house.
01;42;41;08 - 01;42;47;13
Kent Boucher
Yeah, yeah. Well, yeah, I got a.
01;42;47;15 - 01;42;50;06
Kent Boucher
01;42;50;09 - 01;42;53;04
Kent Boucher
Part of the new gospel is.
01;42;53;06 - 01;42;55;22
Nicolas Lirio
Gonna I thought.
01;42;55;24 - 01;42;59;20
Kent Boucher
Oh, yeah.
01;42;59;22 - 01;43;07;28
Seth Oren
Yeah. So. So everything is gonna smoke. Smells good. Saw tongue twister.
01;43;08;00 - 01;43;11;02
Kent Boucher
Oh, that's kind of a story.
01;43;11;05 - 01;43;14;02
Seth Oren
Yeah. So.
01;43;14;05 - 01;43;16;25
Seth Oren
My.
01;43;16;27 - 01;43;33;19
Kent Boucher
I love you guys. We've been away from home for years. No matter how good. Yeah, we've we've.
01;43;33;22 - 01;43;44;14
Kent Boucher
We've now liquidations. Let me go. Over. Oh.
01;43;44;16 - 01;43;47;26
Nicolas Lirio
Well, you know, such a house built for small people.
01;43;47;29 - 01;44;22;24
Seth Oren
Yes, yes. And it was like, a line here. So. So, the state came around, so we got do taxes and all these other states, and again, they were under federal law before state federal law in that time was women were not allowed on property. That was how it was. And on Marietta, she had said, she said, well, he's contract cutting, which was a state trail to commerce, Wisconsin blacksmith.
01;44;22;24 - 01;44;25;25
Seth Oren
He was gonna make a whole lot of money, right?
01;44;25;25 - 01;44;26;02
Kent Boucher
Yeah.
01;44;26;06 - 01;44;45;27
Seth Oren
I'm running a store. I'm running this farm. It does. And so commit to staying in and wait a second. This isn't right. You know, being my name or what? I guess should be in my name because I'm the one that's running this.
01;44;46;00 - 01;45;04;08
Nicolas Lirio
And that was marriage. Oh, yeah. Because not I'm not there. I'm like, oh God be like, oh, I'm the first one to take the secondary seat. Well, that's the of of great integrity. You know, they.
01;45;04;11 - 01;45;05;11
Seth Oren
You.
01;45;05;13 - 01;45;05;22
Nicolas Lirio
Know.
01;45;05;27 - 01;45;13;04
Seth Oren
Yeah. And so take it. And that was the first time that a woman owned woman land in the state of Wisconsin.
01;45;13;05 - 01;45;14;08
Kent Boucher
Amazing. Crazy.
01;45;14;08 - 01;45;16;14
Seth Oren
Yeah, yeah. And so serious.
01;45;16;16 - 01;45;16;21
Kent Boucher
It.
01;45;16;21 - 01;45;26;27
Seth Oren
Really is. And and I think you like, think about like we do that now on the side you know you hear back. No. That was the. Yeah. Like that was not a thing.
01;45;27;00 - 01;45;30;27
Kent Boucher
So that was the first the state federal law.
01;45;30;29 - 01;45;33;01
Seth Oren
Because it's the state granted. Yeah.
01;45;33;07 - 01;45;43;04
Kent Boucher
I mean, you can if you, you looked tough maybe prove it wrong, but you can maybe for a while not be wrong saying.
01;45;43;06 - 01;45;47;16
Seth Oren
But first it'd be interesting to see. Yeah.
01;45;47;18 - 01;45;54;18
Nicolas Lirio
I, I bet there were some exceptions on the East coast, you know, for 100 years. Yeah.
01;45;54;21 - 01;45;55;22
Kent Boucher
Yeah.
01;45;55;25 - 01;46;00;25
Nicolas Lirio
Yeah. True. That is true. That's awesome. Yeah. So cool.
01;46;00;29 - 01;46;26;24
Seth Oren
It was really cool. It's just cool to think about like for me, this is what's cool is you think about how much has changed in such a short amount of not only like that solid like also there was, there was, you know, so that's really gorgeous. And absolutely there was and that's my goals. Like, yeah, it's gonna take me a lifetime, but how to save a lot of stuff.
01;46;26;24 - 01;46;28;07
Seth Oren
Maybe the house.
01;46;28;10 - 01;46;34;02
Kent Boucher
Oh, yeah. Yeah. All right. This is the house needs a little love.
01;46;34;04 - 01;46;42;00
Nicolas Lirio
Honestly. Like. Yeah, but not that much. Right. You know what I mean? To be to be useful.
01;46;42;03 - 01;46;48;21
Seth Oren
Yeah, right. But if you want to restore some sort of a walk to the. I mean.
01;46;48;24 - 01;47;08;18
Kent Boucher
So I'm just saying we can. We got we got enough. We got enough. Sure of the pod. Yeah. I mean we could come up like working to where if you're, you're a hand, any sort of, fella or fella, you want to. You want to come on up to a farm, but, you know, I don't know if you will, but.
01;47;08;20 - 01;47;09;04
Nicolas Lirio
You'll be.
01;47;09;04 - 01;47;11;00
Seth Oren
There. Yeah.
01;47;11;02 - 01;47;17;14
Kent Boucher
Yeah, yeah, yeah, I don't know. I mean, you you just kind of crowdfunded.
01;47;17;16 - 01;47;18;11
Seth Oren
01;47;18;13 - 01;47;20;06
Kent Boucher
Yeah. Right. You know, just.
01;47;20;08 - 01;47;24;12
Nicolas Lirio
Shock me that you wouldn't be able to level.
01;47;24;15 - 01;47;26;03
Seth Oren
Yeah.
01;47;26;05 - 01;47;53;03
Kent Boucher
Yeah. That's that's you're out. You know, some programs. Yeah. Joe, there is one for barns. Iowa. Yeah, yeah, yeah. Years ago, man, hosted a farm event. We toured, farms of a few other producers. And one of them, I wish I could remember the name of the farm, beautiful farm. That's where I really sort of,
01;47;53;05 - 01;48;12;00
Kent Boucher
Use them. Yeah. And, they had their historic barn on their property that they had used one of these programs. Really, really nice, you know, like that. And you're out there. Let us know what. Yeah, yeah. Love to see the house being part of it.
01;48;12;00 - 01;48;25;27
Seth Oren
Yeah. I'm gonna be push, box, you know? Right. Still, I mean, to your point, you could get another. I mean, it's crazy. You say 200 years old in my life. Yeah. I mean, 20 years.
01;48;25;29 - 01;48;58;01
Kent Boucher
My wife parents live in a house that was built in the year 200 in New Hampshire. And, the, you know, the house had a lot of those same, you know, things that we would look at as a community, you know, for slopes and our house, which was built like 1910 slope. Yeah. And, you know, you walk in room and everything is, you know, you know, there's, there's there's no years now.
01;48;58;04 - 01;49;00;19
Kent Boucher
So. Yeah, yeah, yeah.
01;49;00;22 - 01;49;12;06
Nicolas Lirio
Man I yeah, I didn't, you know, and I've talked about like, like what's a dream house. And I was like, man 1880 you know. And they were like.
01;49;12;08 - 01;49;14;10
Kent Boucher
He's real wood. Yeah.
01;49;14;12 - 01;49;19;15
Nicolas Lirio
I mean literally the way they put together was the in the last. Yeah.
01;49;19;22 - 01;49;48;16
Kent Boucher
Yeah. Like my house when I, I rewired my house, moved and now personally I cut all the holes money which was one and then. Oh but the I was amazing on those walls. Some of them used like tongue and groove. Yeah. Cross bracing. Yeah. That was plaster over. So most of the lath. Right. Right there. My fault.
01;49;48;18 - 01;50;10;02
Kent Boucher
And even that every, every section of studs is crossed with the little, you know, half inch thick strips. My living room, I had this thick tongue and groove, would just cross first, like, and so much worse than a modern house.
01;50;10;04 - 01;50;14;03
Seth Oren
The barn. Yeah. All right. I mean, the thing is, I mean.
01;50;14;09 - 01;50;17;01
Kent Boucher
It's it's so long. Yeah. Not nominal.
01;50;17;03 - 01;50;22;19
Seth Oren
Yeah. It's, I mean, it's tongue grew. I mean, just they, they just engineered I mean.
01;50;22;22 - 01;50;28;12
Kent Boucher
Great. Oh, yeah. Compared to modern, you know, fast grooves.
01;50;28;15 - 01;50;34;26
Seth Oren
Exactly. Yeah. I mean, it's just insane. Oh, I wonder if they knew that last 200 years.
01;50;34;28 - 01;50;35;21
Kent Boucher
Yeah, I.
01;50;35;23 - 01;50;36;16
Seth Oren
Know, I mean, like.
01;50;36;16 - 01;50;37;02
Nicolas Lirio
Yeah.
01;50;37;04 - 01;50;38;02
Seth Oren
I built a house.
01;50;38;04 - 01;50;50;19
Kent Boucher
Was surely I didn't know there would be a lumber yard. And I'll just use what they had. The matter is, it was way higher quality product. Yeah. Well today.
01;50;50;20 - 01;50;52;16
Nicolas Lirio
Yeah I yeah it.
01;50;52;16 - 01;51;01;18
Kent Boucher
Is to me how to your point because newer isn't always better. And that is no more true than when it comes to houses.
01;51;01;20 - 01;51;20;28
Nicolas Lirio
Well 1880 because probably like that's just as much. So that but and then you still have like the house and so much of your, so much of your life. Yeah. That like.
01;51;20;28 - 01;51;21;16
Seth Oren
Identity.
01;51;21;17 - 01;51;42;08
Nicolas Lirio
Yeah. They put the moldings on them or like and all sorts of and if you start tearing those houses out of that old, they're so well structured. Kind of like accidentally we had a house, our first house night, 1840, and then it was moved to 1970. And it's. But like.
01;51;42;11 - 01;51;46;00
Kent Boucher
You do that all the time and move houses. Oh, yeah. Oh, yeah.
01;51;46;03 - 01;51;51;14
Seth Oren
My neighbors there's just sitting there. Still know, know.
01;51;51;17 - 01;51;52;00
Kent Boucher
Yeah.
01;51;52;02 - 01;52;17;28
Seth Oren
It's all that originally her house that she lives now was for the for me. You got to live there. Yeah I was like you, you literally lived on wherever you work, right? So she said, yeah, she said so one day only she's one. Yeah. She needed he needed, a, house for his foreman, Corey. And he heard the liquid up for sale.
01;52;17;29 - 01;52;30;16
Seth Oren
Said, yeah, I'll, I'll buy mid-summer. But he said, I don't want to pick up like, I worry it's drug it. Drug dug up.
01;52;30;18 - 01;52;52;15
Nicolas Lirio
Yeah, yeah. You know, the hell's the here with my mom's office? Throw this out. You know, 400 square foot office. And and it was like, doc, this guy, this, like, whatever was taller than, I don't know. All right, ducks, but, that's terrible.
01;52;52;17 - 01;52;53;03
Kent Boucher
And don't.
01;52;53;03 - 01;52;54;15
Seth Oren
Tell my wife that.
01;52;54;17 - 01;52;56;10
Kent Boucher
Is.
01;52;56;12 - 01;52;59;09
Nicolas Lirio
Well, yeah. Like fourth. Really?
01;52;59;11 - 01;53;12;29
Kent Boucher
If I just didn't really have for all that I hear from my own own, poultry talk a lot about that. Yeah. I mean, oh, yeah. Yeah, I get em. Everybody loves chicken. Yeah.
01;53;13;01 - 01;53;19;14
Nicolas Lirio
You know, diet on the way up, you know what I mean? I, I think layers like, will last for a while until.
01;53;19;15 - 01;53;24;24
Kent Boucher
Yeah, it's, you know, facts. Yeah. Everything I said everything was eat.
01;53;24;27 - 01;53;38;01
Nicolas Lirio
Oh, yeah. Yeah. Praise God. All right, so here's, What, you change one thing. I'm a big,
01;53;38;03 - 01;53;45;03
Seth Oren
Thing. The world. I got a lot. No. Okay. Honestly.
01;53;45;06 - 01;53;48;19
Kent Boucher
Agree. So more changes. Yeah.
01;53;48;20 - 01;53;51;21
Seth Oren
Yeah, I would for opportunities.
01;53;51;23 - 01;53;52;15
Kent Boucher
You know.
01;53;52;16 - 01;54;18;13
Seth Oren
I would, I would probably honestly just shoot from the hip, I think I think, like I said, I'm, I'm, I'm an optimist. Like a lot of people I that I think what, what I would change about what I do like isn't I really see entitlement to being tipping point. A lot of people, I think, who's insane. They had a similar question.
01;54;18;16 - 01;54;29;15
Seth Oren
You know, it was just me and nice, wonderful title. One of the things that I see of, you know, you think about myriad interests now.
01;54;29;17 - 01;54;29;27
Kent Boucher
Yeah.
01;54;30;01 - 01;55;10;21
Seth Oren
No game, nothing. I mean, that was America back then, like. Yeah. Oh, do you like, like people want all these things, this life. They want what? You get it? Like, I think we've lost a little bit of like how? Okay, if you want, how hard are you willing to run after it? Yeah. Tell you what. Like, you know, you talk about and all the businesses and podcast and everybody, you know, it's easy to see it going like if somebody was to tell somebody this and is you guys, if you knew all the work to go back to where it is now, would you have done it?
01;55;10;21 - 01;55;18;19
Seth Oren
And I said, well, you know, I think you guys do. I mean, just what's what you're. Yeah, I mean, you know, it's a ton of hours and work.
01;55;18;21 - 01;55;23;10
Nicolas Lirio
And you don't go like, wow, it's beautiful. Now you literally go.
01;55;23;12 - 01;55;26;19
Kent Boucher
Oh yeah, yeah, yeah. Matt and Jason.
01;55;26;21 - 01;55;47;16
Seth Oren
And I like I'm not. Now I'm just thinking people like. Yeah, because it will. I mean it's not easy. And if, if somebody like showed you. Okay, this is your question like this. Here's your whole life. Would you read it. It's really just people. But it's kind of the same thing right now.
01;55;47;18 - 01;55;47;24
Kent Boucher
Yeah.
01;55;47;27 - 01;55;48;18
Nicolas Lirio
All right, all right.
01;55;48;18 - 01;55;52;22
Seth Oren
So somebody gave you a book like.
01;55;52;24 - 01;55;54;25
Kent Boucher
That was a great quote.
01;55;54;28 - 01;55;55;12
Seth Oren
You know.
01;55;55;19 - 01;55;58;00
Kent Boucher
I'm normally a guy that's a great.
01;55;58;00 - 01;56;21;02
Seth Oren
Quote. And then, you know, it's interesting to think about this. Somebody showed you like take your career for your life. It's like if you saw and be so overwhelmed by it or like just take whatever it is. And it's like, if you saw all the work, it was good to do what you're doing now. Probably never would have done it.
01;56;21;05 - 01;56;24;27
Seth Oren
Yeah, yeah. I mean, so you would've been like, I'm not going through all that shit.
01;56;24;27 - 01;56;26;18
Kent Boucher
Yeah. Very true. Yeah.
01;56;26;18 - 01;56;52;18
Seth Oren
And so what I think that creates respect for not only the people here and doing it everything, but it, you know, before, like. But how serious it is to go to the story gets and then there is this time of year. Well guess what it grew. And onions in your cellar. Yeah. You burned wood through the winter to survive.
01;56;52;19 - 01;56;53;25
Kent Boucher
Yeah, yeah.
01;56;53;27 - 01;56;59;16
Nicolas Lirio
Yeah, we did a lot more. I had a lot less. Yeah. And, I'm. Yeah, I'm just.
01;56;59;16 - 01;57;16;29
Kent Boucher
You know, we've gotten used. Oh, yeah. Yeah, I heard somebody use that word. You know, it's actually my brother in law. I think you just summed it up. Yeah. We've gotten so used to living with such decadence. We're actually have become quite vulnerable. Like. Oh, yeah.
01;57;17;02 - 01;57;26;20
Seth Oren
It's kind of one of those things like, I would, you know, and I don't have any yet, so I just want more. I have a better life than I do.
01;57;26;22 - 01;57;27;11
Kent Boucher
Yeah.
01;57;27;14 - 01;58;00;18
Seth Oren
I think just to analyze and you hear people say, oh, I don't want like I don't know if I agree with that. Like, I'm not saying you need to suffer. You know what I mean? Like what I'm saying is, hey, is yeah. So much like people saying that, you know, I don't have a kid, so forgive me if I'm out of line here, but, like, I just think, like, going to hard things and working hard and making mistakes makes you who you are.
01;58;00;19 - 01;58;24;13
Seth Oren
I mean, iron sharpens iron. Yeah, right. So when you go to those hard things, you you learn how to overcome, you learn. And it's like making your kids life or the next generation's life easier. What do you decide you haven't taken and yet I, I don't think we're there yet, but you're seeing signs where people know how to do things.
01;58;24;15 - 01;58;53;22
Seth Oren
Yeah, it's because it's so easy when you figure it out for themselves. You know, it's kind of like like, I'll rap. But one of the most interesting places I've seen is warm, I suppose. Yeah. I got, you know, crazy money being given, like, of all the wealth. Give me like, okay, you know, like a million bucks, kids. I think that's really interesting from that perspective.
01;58;53;23 - 01;59;16;12
Seth Oren
Just like he figured out how to do it. I mean, he's, you know, he's doing whatever he's doing, but it's like because he's realized, just hand it all over, pass it on. What are they going to learn to that process? I think I've seen a lot of that from people. It's just like, this is what like confused. Right.
01;59;16;14 - 01;59;20;04
Seth Oren
And and so that was yeah.
01;59;20;06 - 01;59;21;14
Kent Boucher
It's like, oh.
01;59;21;14 - 01;59;32;21
Nicolas Lirio
Man, you're speaking my language. Henry Ford, Charlie Munger, all these people that I thought, very well, people have said, oh, we really appreciate.
01;59;32;24 - 01;59;34;10
Seth Oren
You know, thank you. So.
01;59;34;13 - 01;59;38;11
Nicolas Lirio
Yeah, you, you know, I'm sure I'm, I'm.
01;59;38;13 - 01;59;41;06
Kent Boucher
Interested in helping with, Seth's health.
01;59;41;06 - 01;59;55;00
Nicolas Lirio
Or even if, you know, like, I, I yeah, I would be I would be really cool too. So he's he's sitting in the barn there in the barn to perform heart seeds.
01;59;55;02 - 02;00;03;18
Kent Boucher
Yeah. If you haven't been following along with me, Native Page, you should, because you can get a an inside look at a lot of what goes on there.
02;00;03;20 - 02;00;05;24
Nicolas Lirio
It's a lot less sexy.
02;00;05;26 - 02;00;15;28
Kent Boucher
Like, just just what do you do when you're overloading? The, feed of all of our followers with, like, three reels?
02;00;16;01 - 02;00;20;11
Nicolas Lirio
Well, going on on to see what is less sexy.
02;00;20;13 - 02;00;26;20
Kent Boucher
And I know I said my college mate was.
02;00;26;23 - 02;00;33;23
Nicolas Lirio
No, no, but it's just like, I literally like. All right. Miriam. Yeah. And.
02;00;33;25 - 02;00;39;02
Kent Boucher
Fortunately for you, it's a sequence. So yesterday they were.
02;00;39;05 - 02;00;40;02
Seth Oren
Bags.
02;00;40;05 - 02;00;41;03
Kent Boucher
You know.
02;00;41;05 - 02;00;45;28
Nicolas Lirio
Like they. Yeah. No. So. Yeah.
02;00;46;01 - 02;00;46;27
Seth Oren
Right.
02;00;47;00 - 02;00;48;02
Kent Boucher
So anyway.
02;00;48;02 - 02;00;56;25
Nicolas Lirio
We really appreciate you coming on everyone and listening to. Right. I've really enjoyed the educational I like your it.
02;00;56;28 - 02;01;03;04
Seth Oren
There's a lot more and I think like it's but like no other than what.
02;01;03;06 - 02;01;23;15
Nicolas Lirio
Like we're gonna leave this like, where does your come from? And ignorance is very strong and I'm, I'm glad that was not clickbait. You know, you really kind of walked through that. I really appreciate, but, I mean, you watch intentionality with the land and what you have going on there, and you're not, you're very, very mindful.
02;01;23;18 - 02;01;39;01
Nicolas Lirio
You know? And so I appreciate everyone listening. Don't forget, Seth does it. He walks in the space talk about does, And just like and well, one more time.

Hoksey Native Seeds

Ep. 330 Where Does Your Produce ACTUALLY Come From

Podcast Transcript

Ep. 331 (Coffee Time) These Iowa Politicians Killed a Bill That Could Enhance Water Quality...

Ep. 329 (Coffee Time) Looming Farm Crisis — These Crops Are Losing The Most Money